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Winelivery

38

increase in ROAS

40

decrease in CPA (Cost Per Action)

The main activity of Winelivery is the sale of wine and alcoholic beverages to private and corporate customers and their delivery within 30 minutes at the right temperature. Appier’s AI solutions helped Winelivery identify the most valuable user segments and implement personalized product recommendations to further expand re-engagement of existing app users. Winelivery successfully boosted the ROAS (return on advertising spending) of its online shopping platform by 38%, with cost per purchase decreasing among customers by 40%. This demonstrates that the strategic use of AI-based audience segmentation and dynamic product recommendation are key to driving more purchases while keeping the budget under control.

Brand Story

Winelivery is the first Italian delivery service to bring wine, spirits, iced and soft drinks to customers’ homes at the ideal temperature in 30 minutes. It is now expanding its business rapidly throughout Italy.

Goal

A full funnel approach to drive installs and boost conversions: Explore more prospects that are “interested in buying alcohol” and “willing to use delivery services”. Identify new users who are more likely to make the first purchase and nurture loyal customers and bring them back for frequent repeat purchase.

Challenges

Need to expand customer engagement channels
Winelivery has seen excellent growth since its launch. To keep up with the pace of its growing popularity, the company wanted to expand its marketing activities beyond the web to cover apps as well.
Ineffective segmentation
Creating audience segments based on marketer’s past experience could lead to resource and budget inefficiencies and Winelivery wanted to leverage advanced technologies for effective segmentation.
Need to expand customer engagement channels
Winelivery has seen excellent growth since its launch. To keep up with the pace of its growing popularity, the company wanted to expand its marketing activities beyond the web to cover apps as well.
Ineffective segmentation
Creating audience segments based on marketer’s past experience could lead to resource and budget inefficiencies and Winelivery wanted to leverage advanced technologies for effective segmentation.

Solutions

Solutions

AI-powered audience segmentation
Winelivery leveraged AI prediction to find valuable customers that are most likely to purchase among more than one million customer segments based on user behavior and interests, and bring them back to purchase.
Dynamic product recommendations
Winelivery leveraged Appier’s dynamic product recommendation tool to personalize display ads and product feeds which allowed them to potentially reach more customers and the flexibility to customize campaigns.
AI-powered audience segmentation
Winelivery leveraged AI prediction to find valuable customers that are most likely to purchase among more than one million customer segments based on user behavior and interests, and bring them back to purchase.
Dynamic product recommendations
Winelivery leveraged Appier’s dynamic product recommendation tool to personalize display ads and product feeds which allowed them to potentially reach more customers and the flexibility to customize campaigns.

Testimonials

“We are very satisfied with the solution and results Appier brought to our retargeting and UA campaign. We suggested a very positive rating as the campaign has been a success and we are still working with Appier in an “always on” way. Their Artificial Intelligence CrossX Solution is very performance driven and this was one of the most important points for us, as Winelivery wanted a retargeting UA solution to increase sales and orders”
CEO & Co-founder of Winelivery
Testimonial

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