User growth beyond limits: NEXON's journey with Appier from acquisition to re-engagement
Nexon’s partnership with Appier is a testament to the power of AI to assist game publishers with their game launches. By leveraging Appier’s user acquisition solution AIBID, Nexon has successfully acquired high-value gamers from the first day of a game launch and ensured that they continue to contribute to the ROAS via in-app purchases. Even when gamers’ attention may turn to other titles, AIBID can identify the gamers that need a reminder to come back to the game and provide them with the nudge needed to re-engage with the game.
Founded in 1994, NEXON Co., Ltd. (Nexon) (3659.TO) is a company engaged in the production, development and operation of online games and Virtual Worlds. First listed on the Tokyo Stock Exchange in December 2011, Nexon was placed on JPX400 in 2015 and added to the Nikkei Stock Index 300 in 2017. In 2020, Nexon was added to the Nikkei 225. Nexon currently has more than 50 live games in more than 190 countries on PC, console, and mobile. Major game franchises include MapleStory, KartRider and Dungeon&Fighter. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release.
- Industry: Mobile game
- Company Size: Enterprise (over 7,000 employees)
- Location: Korea
- Goal: (1) Acquire high value users who are interested in the game title during the initial game launch to boost installs (2) Ensure the ROAS and retention rate
- CrossX | High LTV User Acquisition & Engagement Platform
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