Automobile

Generate leads and boost car purchases the easy way

Streamline the car shopping journey at each stage and touchpoints. Enable dealerships and car brands to engage with customers from test drives to after-sale service.

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Appier martech solutions align with the car buyer’s journey

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Drive traffic all the way from website to showrooms

Start finding valuable users by identifying their real-time interests. Target each user segment with ads of car models that they would enjoy. Feature calls to action that will get them to book a test drive and come in.

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From customers to brand advocates

Leverage social messaging channels to notify existing dealership members of new cars to test drive. Encourage existing members to introduce their friends through member-get-member programs and loyalty rewards campaigns to enhance your relationship with car shoppers and owners.

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Build a successful digital strategy driven by data

Integrate data from your multiple channels and drive people to your dealerships. Enrich your understanding of users with AI-predicted expanded keywords, and identify when a car owner may be in the market for a new car or for car maintenance services. Be the first to reach out and get users booked.

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How your peers work with us

TOYOTA

Premier Japanese Automotive Manufacturer

Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.

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Audi

World-Famous German Automobile Brand

Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.

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BMW

World-Famous German Automobile Brand

BMW Taiwan has been dedicated to engaging with not only potential buyers but also existing BMW car enthusiasts on social media channels. In 2022, together with Appier’s BotBonnie conversational marketing solution, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully connect with its social media community on Facebook during a three-day campaign and achieved 4 times more engagements than it did in previous years with a 78% opt-in rate and 99% read rate.

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Start growing your business today with Appier

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