Success Story

Audi

Increased Lead-Gen Through AI-Powered Cross-Screen

Audi_Single

Solutions

Identify high-value users

Audi implemented Appier’s enhanced buying feature to deliver more ad exposure and to increase high-value users selected by CrossX AI – those over the age of 30 and those who had previously browsed information about luxury automobiles such as Audi, BMW, M-Benz and Lexus.

Ensure cross-screen targeting

Audi applied CrossX AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used CrossX Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue

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