resolved language: en
post: {hs_id=72791211671, hs_child_table_id=0, title_ko=일본 최고의 자동차 제조업체, hs_updated_at=1655880024525, description_jp=トヨタフィリピンは、1カ月間のサイト訪問者数を44,073に増やすというKPIを設定。Appierのソリューションを活用して顧客ターゲティング、位置情報ターゲティング、トピックターゲティング、クロススクリーンターゲティングを駆使し、キャンペーン前後で3倍のトラフィックを実現, title_jp=自動車メーカー, description=Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign., title=Premier Japanese Automotive Manufacturer, description_ko=토요타 필리핀(Toyota Philippines)은 월간 방문자 수 44,073 명의 사이트 트래픽 KPI를 달성하기 위해 애피어와 협업했습니다. 애피어는 잠재고객 타겟팅, 지역 타겟팅, 주제 타겟팅 및 크로스스크린 타겟팅 기법을 사용하여 캠페인 이전 대비 3배 많은 사이트 트래픽을 발생시켰습니다., url=https://www.appier.com/success-stories, hs_created_at=1651717518069, name=TOYOTA, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_TOYOTA.svg, width=400, height=400, type=image}, description_zh=Toyota Philippines 希望能在一個月內帶動網站流量，達到 44,073 次造訪數的 KPI 目標。Appier 使用受眾目標、地理目標、主題目標及跨螢目標等方式，協助網站提升流量，達到執行行銷活動前整體網站流量的三倍之多。, title_zh=日本頂級汽車製造商}
/CaseStudyCards_TOYOTA.svg)
Premier Japanese Automotive Manufacturer
Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.
resolved language: en
post: {hs_id=72791211781, hs_child_table_id=0, title_ko=세계적으로 유명한 독일 자동차 브랜드, hs_updated_at=1654592086856, description_jp=アウディはAppierのAIを活用して、ターゲットオーディエンスが所有するすべてのデバイスを特定し、クロススクリーンターゲティングを実現。また同社は、フリークエンシーキャップを利用して、試乗に申し込むユーザーが使用する可能性の高いデバイスにより多くの広告露出を行い、ユーザーの広告疲れを回避, title_jp=自動車メーカー, description=Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue., title=World-Famous German Automobile Brand, description_ko=아우디(Audi)는 애피어의 AI를 활용하여 타겟 잠재고객이 사용하는 모든 기기를 식별하는 크로스스크린 타겟팅을 실행했습니다. 또한 광고 게재 빈도 설정(frequency cap) 기능을 통해 시승 예약에 사용할 가능성이 가장 높은 기기에 광고가 더 많이 노출되도록 함으로써 광고에 대한 고객의 피로도를 낮출 수 있었습니다., url=https://www.appier.com/success-stories/audi, hs_created_at=1651725404266, name=Audi, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Audi.svg, width=400, height=400, type=image}, description_zh=Audi 奧迪採用 Appier AI 技術，找出目標受眾使用的所有裝置，以實現跨螢行銷。奧迪亦設定投放頻率上限，只在使用者最有可能預約試駕的常用裝置上投放更多廣告，避免使用者感到廣告疲勞。, title_zh=世界著名的德國汽車品牌}
/CaseStudyCards_Audi.svg)
World-Famous German Automobile Brand
Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.
resolved language: en
post: {hs_id=76259769784, hs_child_table_id=0, title_ko=세계적으로 유명한 독일 자동차 브랜드, hs_updated_at=1655202009124, description_jp=BMW台湾は、見込み顧客だけでなく、BMWの愛好者に対してもソーシャルメディアを活用してエンゲージメントを強化してきました。2022年にBMW台湾はAppierの対話型チャットボットプラットフォーム「BotBonnie」（ボットボニー）を導入し、Meta社の定期通知機能とFacebook上のソーシャルメディアコミュニティを連携しました。その結果、3日間のキャンペーン期間中に昨年対比で4倍のエンゲージメントに値する78%の通知許諾率と99%の既読率を達成しました。, title_jp=自動車メーカー, description=BMW Taiwan has been dedicated to engaging with not only potential buyers but also existing BMW car enthusiasts on social media channels. In 2022, together with Appier’s BotBonnie conversational marketing solution, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully connect with its social media community on Facebook during a three-day campaign and achieved 4 times more engagements than it did in previous years with a 78% opt-in rate and 99% read rate., title=World-Famous German Automobile Brand, description_ko=BMW Taiwan은 소셜 미디어 채널에서 잠재 구매자 뿐만 아니라 기존의 BMW 자동차 매니아와 소통하기 위해 노력했습니다. 2022년에 Appier의 대화형 마케팅 솔루션인 BotBonnie와 함께 BMW Taiwan은 3일간의 캠페인 동안 Meta의 반복 알림(Recurring Notifications) 기능을 사용하여 Facebook의 소셜 미디어 커뮤니티와 성공적으로 소통하여 수신 동의 비율(opt-in rate) 78%, 읽기 비율(read rate) 99%로 전년 대비 4배 높은 참여율을 달성했습니다., url=https://www.appier.com/success-stories/bmwtw, hs_created_at=1655201769701, name=BMW, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_BMW.svg, width=400, height=400, type=image}, description_zh=BMW 總代理 汎德致力於在社群媒體管道上尋找合適受眾並打造長期互動關係，如潛在買家以及既有的 BMW 車迷。2022 年初，BMW 總代理 汎德藉由 Appier 的 BotBonnie 對話式行銷解決方案，使用 Meta 定期通知請求功能，在為期三天的農曆新年行銷活動中，成功活化 BMW 的 Facebook 社群，比起往年同期的行銷活動，帶動社群互動成長 4 倍，定期通知的訂閱率達到 78%，以及訊息讀取率達到 99%。, title_zh=世界著名的德國汽車品牌}
/CaseStudyCards_BMW.svg)
World-Famous German Automobile Brand
BMW Taiwan has been dedicated to engaging with not only potential buyers but also existing BMW car enthusiasts on social media channels. In 2022, together with Appier’s BotBonnie conversational marketing solution, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully connect with its social media community on Facebook during a three-day campaign and achieved 4 times more engagements than it did in previous years with a 78% opt-in rate and 99% read rate.
