推動我們持續向前的成功案例
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在實施了 Appier 的 AIBID 解決方案後,我們應用程式的成長達到了新高峰。該平台自第一天起即能導入的下載量令人驚豔,我們獲得了一群高質量且留存率高的用戶。真正讓我們印象深刻的是 AIBID 如何幫助我們實現 ROAS 目標。AIBID 已經成為我們用戶獲取策略的重要一份子,我們極為期待它將為我們其他的遊戲帶來持續的成功。
WooChang Lee
副部門經理, NEXON
![Hearst_Listing-1](https://www.appier.com/hs-fs/hubfs/Hearst_Listing-1.jpg?width=2106&height=1238&name=Hearst_Listing-1.jpg)
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「台灣赫斯特採用 Appier 企業級解決方案,豐富並預測站上讀者輪廓,助力集團下各品牌流量變現及與跨渠道個人化互動,成功達到 5.5 倍的分眾推播訊息點擊率,讓台灣赫斯特可以持續與站上讀者透過個人化行銷深化跨渠道社群互動,提高品牌社群活躍度、整合並預測站上讀者輪廓,助力精準推播及流量變現。」
![SKL_Listing](https://www.appier.com/hs-fs/hubfs/Appier%20Website%20Images%20and%20Files/By%20Pages/Case%20Studies/SKL_Listing.jpg?width=4648&height=3099&name=SKL_Listing.jpg)
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「新光人壽採用 Appier 企業級解決方案,完善大數據行銷部署,制定個人化的顧客旅程服務與體驗,精準且有效的提供保險服務並發掘潛在保障缺口。成功替新壽降低 25% 廣告的每次點擊成本(CPC),並累積超過 35,000 名訂閱用戶,讓新壽可以穩定地持續與粉絲維繫長期的忠誠關係,強化顧客與客服專員之間的媒合,提升客服滿意度及回覆效率,替新壽創造企業獲利、業務員達標、保戶滿意的三贏綜效。」
![watashi+ by shiseido taiwan_Listing](https://www.appier.com/hs-fs/hubfs/Appier%20Website%20Images%20and%20Files/By%20Pages/Case%20Studies/watashi+%20by%20shiseido%20taiwan_Listing.jpg?width=801&height=471&name=watashi+%20by%20shiseido%20taiwan_Listing.jpg)
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「近日台灣疫情升溫,實體門市專櫃首當其衝,當市場開始打起促銷戰拉攏消費人潮,資生堂認知唯有更深入瞭解消費者決策行為才能延續品牌影響力。Appier 的 AiDeal 解決方案以差異化優惠刺激美妝網猶豫客加速結帳,在確保通路優勢的同時賦予顧客新的購物驚喜,讓新會員與既有會員都能擁有更好的線上購物體驗。因應後續的疫情態勢,我們也將攜手 Appier 強化數位行銷,讓消費者不出門也能輕鬆選購適合自己的美妝保養正品。」
陳思伃
台灣資生堂集團
行銷統括部副部長
![banner success story_BMW-02](https://www.appier.com/hs-fs/hubfs/Appier%20Website%20Images%20and%20Files/By%20Pages/Press%20Media/banner%20success%20story_BMW-02.png?width=768&height=452&name=banner%20success%20story_BMW-02.png)
「BMW 總代理 汎德致力於在社群媒體管道上尋找合適受眾並打造長期互動關係,如潛在買家以及既有的 BMW 車迷。2022 年初,BMW 總代理 汎德藉由 Appier 的 BotBonnie 對話式行銷解決方案,使用 Meta 定期通知請求功能,在為期三天的農曆新年行銷活動中,成功活化 BMW 的 Facebook 社群,比起往年同期的行銷活動,帶動社群互動成長 4 倍,定期通知的訂閱率達到 78%,以及訊息讀取率達到 99%。」
![Better milk](https://www.appier.com/hs-fs/hubfs/Better%20milk.jpeg?width=1107&height=650&name=Better%20milk.jpeg)
「鮮乳坊用全新商業思維,翻轉乳品產業的遊戲規則,讓生產者、通路、消費者三方從新產銷模式中受惠。面對品牌下一階段的成長,鮮乳坊希望從消費資料與數位工具的整合做起,透過一站式平台深化與顧客的互動,開拓通路夥伴與異業合作商機。Appier 團隊擁有專業的技術與到位的服務,還能針對客戶的需求提出有建樹的觀點與建議,將客戶的反饋作為後續優化產品的參考依據,讓我們期待與 Appier 合作打響鮮乳坊的知名度,共創更好的數位成果。 」
龔建嘉
鮮乳坊創辦人
![03.carrefour](https://www.appier.com/hs-fs/hubfs/Appier%20Website%20Images%20and%20Files/By%20Pages/Case%20Studies/old%20case%20study%20images/03.carrefour.jpg?width=1560&height=580&name=03.carrefour.jpg)
「AiDeal高度彈性的猶豫客解決方案恰恰回應了零售業者的經營痛點,能讓品牌化被動為主動,即時調配讓利空間,避免無差別發送優惠券影響整體獲利。此外,結合主動出擊的再行銷廣告,也幫助家樂福得以順勢擴大客群,更妥善配置行銷預算。感謝Appier團隊的支持,讓我們能根據不同檔期的行銷訴求制定相應的數位策略,鞏固家樂福在市場的領先地位。」
黃美慈
家樂福數位行銷經理
![85C](https://www.appier.com/hs-fs/hubfs/Appier%20Website%20Images%20and%20Files/Logos/Logo%20Slider/2309_Logo%20refreshment/85C.png?width=288&height=112&name=85C.png)
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