BRAND’S is a leading provider of health, beauty and wellness supplements in Asia. The 180-year old company offers a number of products addressing different health and nutritional needs around the globe.
BRAND’S collaborated with Appier to boost its online marketing approach. With various online channels to manage, the brand wanted to ensure effective targeting and communication that would convert.
Need for digital transformation
Spurred by the Covid-19 pandemic, BRAND’S needed to rapidly undergo a digital transformation to adapt to its consumers’ online browsing and shopping needs.
Need for flexible management
Previously, BRAND’S did not have a comprehensive platform to manage its online channels holistically, which limited the overall flexibility and efficiency of its online marketing.
In deploying AIQUA, BRAND’S saw an increase in both its EDM open rate and conversion rate. The rates were 2.5X and 4X the market average, respectively.
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