Founded over 100 years ago, Audi is a German automobile manufacturer renowned for its luxury automobiles and its contributions to the fields of car manufacturing, engine production and motor racing.
Audi wanted to engage affluent consumers who were likely to be interested in the Audi A4 Sustain and to encourage them to sign up for a test drive. They sought to generate as many test drive leads as possible across devices, while optimizing the cost per lead.
The CVR was 23-48% higher among cross-screen users
The Cross-screen CTR was 34% higher than single-screen
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