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Taj Hotels

113

The membership registrations
exceeded its expectation
by 113%

146

The number of clicks
exceeded its target
by 146%

6

Taj’s cost-per-click
decreased 6%
compared to its target

Taj Hotels leveraged Appier’s CrossX Ad Solutions to increase brand awareness and lead generation. It discovered that the cross-screen conversion rate was 10% higher than that of the single-screen.

Brand Story

As a leading luxury hotel in India, Taj owns 100 hotels in 62 locations across the country and offers guests the refined luxury of heritage. Globally renowned as an ambassador of Indian hospitality, the group has extended its international presence, offering travelers 15 hotels in the Maldives, Malaysia, the UK, the US, Bhutan, Sri Lanka, Africa and the Middle East.

Goal

Taj wanted to reach users across all screens to drive awareness of its loyalty privilege club – InnerCircle – and increase the number of registered members who are most likely to book rooms. In the meantime, it also wanted to keep its costs down by optimizing cost per click (CPC).

Appier's Solutions

Appier's Solutions

Identify the right audiences
Taj used CrossX AI to identify two groups of target audiences: one including frequent travelers, affluent audiences and CXO-level audience; and the other including users who already visited its site.
Find lookalike customers
To expand the reach of both groups, Taj used Appier’s CrossX Lookalike feature to increase the pool of potential customers by finding users resembling those who were likely to book Taj Hotels.
Remarket to existing users
Taj leveraged CrossX Remarketing to target users who had already visited Taj’s website to drive membership registrations. It also used CrossX Frequency Capping to avoid ad fatigue.
Identify the right audiences
Taj used CrossX AI to identify two groups of target audiences: one including frequent travelers, affluent audiences and CXO-level audience; and the other including users who already visited its site.
Find lookalike customers
To expand the reach of both groups, Taj used Appier’s CrossX Lookalike feature to increase the pool of potential customers by finding users resembling those who were likely to book Taj Hotels.
Remarket to existing users
Taj leveraged CrossX Remarketing to target users who had already visited Taj’s website to drive membership registrations. It also used CrossX Frequency Capping to avoid ad fatigue.

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