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Paktor

13

App installs per day
increased by 13%

30

In-app subscriptions
increased by 30%

26

Revenue increased
by 26% week on week

Paktor leveraged Appier’s CrossX AI technology to expand its market share significantly, and boosted its week-on-week download conversions by 50%.

Brand Story

Paktor is a location-based dating and networking mobile application that connects users with mutual interests. It allows them to chat individually, or as a group. As of 2017, Paktor had 4.8 million users. Seven out of 10 members were matched successfully.

Goal

According to the Taiwan Ministry of the Interior, nearly half of the population aged 20-65 have remained single (47%). In the most common age segment for marriage, 20-39, the single population consists of 67% of the total. More and more dating services have seen the business potential of this market, resulting in fierce competition. Paktor wanted to drive more in-app subscriptions while increasing the in-app tutorial completion rate, to create a better user experience and ensure high member quality.

Appier's Solutions

Appier's Solutions

Identify the right audience
Paktor used Appier’s AI to identify users’ cross-screen behaviors and pinpoint their interests in “socializing and dating” from billions of data points.
Create effective segments
Our AI technology allowed Paktor to analyze user data and create effective segments based on different behavior, such as the frequency of in-app purchases and purchase amounts.
Improve engagement with remarketing
Paktor remarketed to every device owned by the same user after they downloaded the app with socializing- or dating-related information, in order to increase Paktor VIP members.
Identify the right audience
Paktor used Appier’s AI to identify users’ cross-screen behaviors and pinpoint their interests in “socializing and dating” from billions of data points.
Create effective segments
Our AI technology allowed Paktor to analyze user data and create effective segments based on different behavior, such as the frequency of in-app purchases and purchase amounts.
Improve engagement with remarketing
Paktor remarketed to every device owned by the same user after they downloaded the app with socializing- or dating-related information, in order to increase Paktor VIP members.

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