According to the Taiwan Ministry of the Interior, nearly half of the population aged 20-65 have remained single (47%). In the most common age segment for marriage, 20-39, the single population consists of 67% of the total. More and more dating services have seen the business potential of this market, resulting in fierce competition. Paktor wanted to drive more in-app subscriptions while increasing the in-app tutorial completion rate, to create a better user experience and ensure high member quality.