Paktor

Paktor leveraged Appier’s CrossX AI technology to expand its market share significantly, and boosted its week-on-week download conversions by 50%.

Brand Story

Paktor is a location-based dating and networking mobile application that connects users with mutual interests. It allows them to chat individually, or as a group. As of 2017, Paktor had 4.8 million users. Seven out of 10 members were matched successfully.

Goal

According to the Taiwan Ministry of the Interior, nearly half of the population aged 20-65 have remained single (47%). In the most common age segment for marriage, 20-39, the single population consists of 67% of the total. More and more dating services have seen the business potential of this market, resulting in fierce competition. Paktor wanted to drive more in-app subscriptions while increasing the in-app tutorial completion rate, to create a better user experience and ensure high member quality.

Appier's Solutions

Identify the right audience

Paktor used Appier’s AI to identify users’ cross-screen behaviors and pinpoint their interests in “socializing and dating” from billions of data points.

Create effective segments

Our AI technology allowed Paktor to analyze user data and create effective segments based on different behavior, such as the frequency of in-app purchases and purchase amounts.

Improve engagement with remarketing

Paktor remarketed to every device owned by the same user after they downloaded the app with socializing- or dating-related information, in order to increase Paktor VIP members.

Identify the right audience

Paktor used Appier’s AI to identify users’ cross-screen behaviors and pinpoint their interests in “socializing and dating” from billions of data points.

Create effective segments

Our AI technology allowed Paktor to analyze user data and create effective segments based on different behavior, such as the frequency of in-app purchases and purchase amounts.

Improve engagement with remarketing

Paktor remarketed to every device owned by the same user after they downloaded the app with socializing- or dating-related information, in order to increase Paktor VIP members.

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Find out how Appier’s AI-powered platforms and solutions drive business innovation and marketing efficiency.

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Stay up to date with the latest AI, marketing and advertising insights and best practices.

AiDeal Recognized as Best Overall AI-Based Analytics Solution 2020

Appier Highly Commended in The Drum Digital Advertising Awards APAC 2020

Appier Receives Silver Award at MMA Smarties APAC 2020

Appier Named in CB Insights’ Second Annual AI 100 Companies 2018

Appier Named as Gartner Cool Vendor for Artificial Intelligence, East Asia, 2017

Appier Secures ISO 27001 Certification

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Paktor

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