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Musinsa

260

260% increase in ROAS

50

50% decrease in CPA(Cost Per Action)

40

40% increase in retention rate

Appier’s AI-powered full funnel advertising solutions helped Musinsa increase app revenue by 132 times, ROAS by 260%, and app retention rate by 40%, while reducing CPA by 50% at the same time.

Brand Story

Musinsa is Korea’s largest online fashion platform company. It has taken the offline-based Korean fashion market online by connecting consumers with up-and-coming designer brands and small and medium-sized fashion brands. It was founded in 2001 as an internet fashion community called ‘Where There Are So Many Shoes Photos’, and it has grown to be the largest online fashion store in Korea, providing new products and discounts for more than 5,000 fashion brands. Musinsa also launched its own PB brand ‘Musinsa Standard’ in 2017 with a focus on bringing original designs to customers inspired by modern, basic, and casual concepts. The brand continues to gain popularity for its simple yet edgy style.

Goal

Musinsa’s goal was to effectively expand its marketing capabilities by working with a partner who could provide full-funnel engagement capabilities. By leveraging cutting-edge marketing technology powered by AI, Musinsa aimed to increase conversions to drive revenue and maximize its return on ad spending (ROAS).
Need to expand customer engagement channels
Musinsa has seen excellent growth since its launch, evolving from a fashion images blog into Korea’s leading fashion e-commerce platform company. To keep up with the pace of its growing popularity, the company wanted to expand its marketing activities beyond web to cover apps as well.
In search of a full-funnel solution partner
Musinsa’s another challenge was limited internal resources to optimize marketing campaigns across all channels including apps and therefore was looking for a partner with the capability to support customer engagement throughout the whole customer journey.
Ineffective
segmentation
Creating audience segments based on marketer’s past experience could lead to resource and budget inefficiencies and Musinsa wanted to leverage advanced technologies for effective segmentation.
Need to expand customer engagement channels
Musinsa has seen excellent growth since its launch, evolving from a fashion images blog into Korea’s leading fashion e-commerce platform company. To keep up with the pace of its growing popularity, the company wanted to expand its marketing activities beyond web to cover apps as well.
In search of a full-funnel solution partner
Musinsa’s another challenge was limited internal resources to optimize marketing campaigns across all channels including apps and therefore was looking for a partner with the capability to support customer engagement throughout the whole customer journey.
Ineffective
segmentation
Creating audience segments based on marketer’s past experience could lead to resource and budget inefficiencies and Musinsa wanted to leverage advanced technologies for effective segmentation.

Solutions

Solutions

AI-powered audience segmentation
Musinsa used Appier’s AI to analyze the massive amount of user data and identify more than one million customer segments based on user behaviour and interests.
Predict the most valuable segments that are most likely to purchase
Appier’s predictive machine learning model helped Musinsa increase conversion rate.
Dynamic product recommendations
Musinsa leveraged Appier’s dynamic product recommendation tool to personalize display ads and product feed which allowed them potential reach to more customers and the flexibility to customize campaigns.
AI-powered audience segmentation
Musinsa used Appier’s AI to analyze the massive amount of user data and identify more than one million customer segments based on user behaviour and interests.
Predict the most valuable segments that are most likely to purchase
Appier’s predictive machine learning model helped Musinsa increase conversion rate.
Dynamic product recommendations
Musinsa leveraged Appier’s dynamic product recommendation tool to personalize display ads and product feed which allowed them potential reach to more customers and the flexibility to customize campaigns.

Client Testimonials

“Appier was an easy choice because there are not many solution providers who have full-funnel capabilities as well as a proven track record of developing and leveraging advanced AI algorithms. The Appier team demonstrated strong performance from the initial stages of our work together and helped us to continually refine and optimize the solution. We were able to expand our campaigns with certainty that the results will improve even further.”
Data Marketing Team, Musinsa
Testimonial

Appier Quote

“Working with Musinsa has led to an excellent partnership, and we appreciate that the Musinsa team has provided us with all the necessary internal support, helping us to integrate deeply across multiple channels including social. We will continue to help them leverage Appier’s AI solutions in the most effective ways, not just to achieve their marketing goals but continue their business growth momentum as well.” – Magic Tu, SVP, Sales for APAC, Appier

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