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HK Express

89

It beat its cost per acquisition (CPA) targets by 89%

50

The airline only spent 50% of its planned budget

44

Its cross-screen CTR was 44% higher than single-screen

HK Express deployed Appier’s CrossX AI to successfully reach more target audiences and exceed its booking target within the first three weeks of the campaign period. It discovered that more flights were booked on PC than phone and tablet.

Brand Story

HK Express, Hong Kong’s only low-cost carrier, offers air travel to 23 destinations in Asia. It was ranked one of the world’s best low-cost carriers by AirlineRatings.com in 2016.

Goal

Budget airlines compete vigorously to win consumer loyalty in Asia by offering low prices, and therefore it is important to keep costs down. HK Express wanted to drive awareness of its ongoing online promotions to boost online bookings across devices, while minimizing CPA.

Appier's Solutions

Appier's Solutions

Develop a single customer view
HK Express deployed CrossX AI to identify all the devices owned by users who were interested in travel and planning to take trips in the near future.
Drive conversions with remarketing
The airline used CrossX Remarketing to deliver flight-related ads to users’ smartphones and tablets after they first visited its website.
Expand the audience base
It also expanded its reach with CrossX Lookalike to uncover more users who were likely to consider traveling in the near future.
Develop a single customer view
HK Express deployed CrossX AI to identify all the devices owned by users who were interested in travel and planning to take trips in the near future.
Drive conversions with remarketing
The airline used CrossX Remarketing to deliver flight-related ads to users’ smartphones and tablets after they first visited its website.
Expand the audience base
It also expanded its reach with CrossX Lookalike to uncover more users who were likely to consider traveling in the near future.

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