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GMO

Historical Recommendation
boost CVR 14X higher

Personalized Recommendation
boost CVR 25X higher

GMO Media Point Town used AIQUA to streamline their customer journey experience. Point Town effectively engaged users at different stages and automated the campaign operations with AIQUA Journey Map. With an end goal to drive higher conversions, Point Town leveraged AIQUA AI Recommendations to provide personalized content and significantly shorten the product discovery process for customers.

Brand Story

GMO Media Point Town is a cashback shopping site for users to earn incentives, points and rewards for their online shopping. Point Town started its service in December 1999 for users to earn free points just by playing games or answering surveys, and the points earned can be used on over 30 different kinds of point services, or redeemed as cash, e-money or gift vouchers.

Goal

Point Town targets users who “Enjoy Exclusive Deals Every Day.” Point Town displays a variety of promotional campaigns with affiliate links, which allow the advertisers/retailers to track where the traffic is coming from and then pay the cashback sites for each lead. Point Town’s goals are to drive member registrations, clicks to advertisers’ sites and final conversions (e.g., purchases on advertisers’ sites).

Challenges

High bounce rate
Many users registered for a Point Town membership but did not take actions to click on campaigns or to get points.
Long product discovery process
Hard for users to discover the right discounts with a large number of campaign options, resulting in a long product discovery process for users to take further actions.
High bounce rate
Many users registered for a Point Town membership but did not take actions to click on campaigns or to get points.
Long product discovery process
Hard for users to discover the right discounts with a large number of campaign options, resulting in a long product discovery process for users to take further actions.

Solutions

Solutions

Engage users at different stages with AIQUA Journey Map
Point Town used AIQUA Journey Map to automatically welcome and engage users along their journey on Point Site. Notify new app users of accessible content (games or surveys) to remind and incentivize them to get points and rewards based on different user stages.
Display personalized content with AI Recommendations
Point Town used AIQUA Recommendations to provide AI-generated personalized content based on users’ historical behavior. Recommendations significantly boosted conversions by helping each user find the most relevant and appealing discounts and campaigns, optimizing both the performance and user experience.
Engage users at different stages with AIQUA Journey Map
Point Town used AIQUA Journey Map to automatically welcome and engage users along their journey on Point Site. Notify new app users of accessible content (games or surveys) to remind and incentivize them to get points and rewards based on different user stages.
Display personalized content with AI Recommendations
Point Town used AIQUA Recommendations to provide AI-generated personalized content based on users’ historical behavior. Recommendations significantly boosted conversions by helping each user find the most relevant and appealing discounts and campaigns, optimizing both the performance and user experience.

Testimonials

“Appier’s AI technology improved the customer experience of our website and helped us build better relationships with users. We were happy that Appier’s recommendation feature was able to direct users to advertisers’ sites effectively. To respond timely to the recent rapidly changing consumer behavior during COVID-19, which we believe will be the future trend, and to discover more marketing opportunities, we will continue to actively adopt innovative technologies. ”
Yurie Nagata
GMO Media Inc. Media Dept, Point Media Group
Testimonial

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