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AXE

46

Reduced CPC by 46%
compared to its KPIs

36

Reduced CPA by 36%
compared to industry benchmarks

50

Expanded AXE’s original
target audience by 50%

AXE worked with Appier to apply CrossX Ad Solution and successfully boosted campaign performance. It increased the click-through rate by 110% compared to industry benchmarks, and grew the size of the lookalike audience to 150% of the original sample audience. It also identified and nurtured a cross-screen audience segment that could be used for future AXE campaigns.

Brand Story

Unilever’s AXE is a male grooming brand popular around the world.

Goal

AXE wanted to build and expand a predefined mobile audience by reaching them across all screens, while keeping costs down by optimizing both cost per click (CPC) and cost per action (CPA).
Target cross-screen audiences through RTB
AXE applied CrossX AI to its predefined pool of mobile users across all screens. It leveraged the CrossX Programmatic Platform to buy this cross-screen audience.
Identify lookalikes based on extra data
It also applied CrossX Lookalike feature to identify new, high-value audiences who behaved similarly to AXE’s existing customers online.
Drive conversion rate through remarketing
AXE leveraged CrossX Remarketing to tailor and optimize the ad creative to each user’s unique cross-screen browsing history and purchasing journey.
Target cross-screen audiences through RTB
AXE applied CrossX AI to its predefined pool of mobile users across all screens. It leveraged the CrossX Programmatic Platform to buy this cross-screen audience.
Identify lookalikes based on extra data
It also applied CrossX Lookalike feature to identify new, high-value audiences who behaved similarly to AXE’s existing customers online.
Drive conversion rate through remarketing
AXE leveraged CrossX Remarketing to tailor and optimize the ad creative to each user’s unique cross-screen browsing history and purchasing journey.

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