Success Story

watashi+ by shiseido taiwan

Boost conversion rate by 47%

“With the recent rising pandemic in Taiwan, physical stores bear the brunt. As the market began fighting a promotional war to attract consumers, Shiseido acknowledged that only a deeper understanding of consumers’ decision-making processes can sustain brand influence. Appier’s AiDeal solution has stimulated faster purchases from hesitant buyers on the beauty website through differentiated offers. It provides customers with new shopping surprises while ensuring channel advantages, allowing new and current members to have better online shopping experiences. In response to future states of the pandemic, we will work with Appier to strengthen our digital marketing to allow customers to easily shop beauty products that are suitable and authentic, without leaving the house.”

Assistant Department Manager, Corporate Marketing Dept.

Rita Chen

watashi+ by shiseido taiwan_Single

Challenges

Further increase conversion rates

Push to improve on current conversion rates, using a limited marketing budget to turn more online leads into customers, reaching super standard conversions.

Non-discount promotions

To ensure online and offline prices are consistent, while differentiating from current promotional events, online promotions will only take place in non-discount formats to attract customers.

Solutions

Use ML to differentiate old and new hesitant buyers

To increase the website’s conversion rate, Appier simultaneously locks in on new members and current members with a purchase history, using machine learning to differentiate visitors who are more likely to be stimulated by coupons to purchase.

Exclusive face masks as differentiating rewards

To prevent price differences with physical stores while ensuring overall profit, watashi+ uses exclusive face masks as a reward for orders over $888 NTD to increase conversion rates.

Accelerate transactions with limited-time offers

A gift-with-purchase offer limited to 30 minutes successfully accelerated hesitant buyers to reach the designated order value, increasing orders completed within 15 minutes by 13%, and orders completed within 15-30 minutes by 36%; orders that reached the designated value increased by 61%.

Start Growing Your Business Today with Appier