Success Story

HaWooo

Boosted revenue by 3.4 times

“We have been supporting Taiwanese brands in cross-border business since the pandemic started.;Despite the challenges, Hawooo proactively organized a team in Malaysia, offering various services like warehouses, local permits, and logistics. We not only kept up the momentum of Taiwanese brands developing their international business, but also helped them avoid international logistics challenges. In 2020, the sales revenue of our group reached NTD 350 million, and we have set a goal to achieve NTD 400 million in 2021. Appier, the best AI-technology multinational corporation in Taiwan, supported the HaWooo.com platform to conduct AI marketing automation with their products (AIQUA), successfully driving our customer lifetime value effectively.”

Chief Marketing Officer of HaWooo

Joey Chen

HaWooo_Single

Challenges

Limited overseas marketing resources

For most Taiwanese brands that wish to expand overseas and enter Southeast Asian markets for the first time, they are faced with limited budget and resources which require Hawooo to make strategic business decisions in order for them to overcome various language and cultural challenges of establishing and maintaining communications with overseas customers.

Lacking user profiles and data

Due to a lack of consumer data and the unfamiliarity of local interests, languages, and device preferences, it becomes difficult to enhance client/consumer lifetime value and provide personalized recommendations.

Solutions

A/B testing languages for web campaigns

Improved the campaign performance by A/B testing languages (Chinese vs. English). The result has shown that the Chinese content has a better performance.

Cart abandonment trigger event

Use dynamic parameters to design personalized messages, reminding users about the products they browsed or left in the cart.

Frequency controlling of campaigns for better user experience

Only shows a pop-up in-web message when users have browsed more than six pages. If a visitor has viewed the event in the past 24 hours, the message will not show again.

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