Krungsri Credit Card is a subsidiary company of Krungsri Bank, a leading financial institution in Thailand. KCC offers people a variety of personal finance products to meet both their financial and lifestyle needs, and helps them explore possible options through a dedicated website that is designed to boost lead generation.
Krungsri Credit Card had engaged Appier in the past to increase awareness of and traffic to credit card applications. Its goals with the expanded partnership were to reach the highest-quality prospective customers, further boost onsite conversions, and keep customers engaged with the most relevant information at the best times and at scale.
Lack of capability to create effective segments
KCC was unable to uncover specific customer segments based on customer interests, keywords and overall personas. As a result, customers were receiving promotional content not targeted to their needs, reducing engagement.
Inability to identify optimal engagement times
Its marketing team was sending campaigns at relatively random times, with limited analysis about whether or not it was the best time for customers to be receiving them. This resulted in decreased campaign performance.
Customer reach increased by
Clicks increased by
Overall CTR increased by
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