MSIG Mingtai has won over customers’ trust with its professional services and constant optimization of service experience. In recent years, the company has been seeking to accelerate its foray into big data, artificial intelligence, digital marketing, and fintechs such as blockchain technologies as part of MSIG’s global digitalization strategy. The objectives are simple: to let customers feel the continued presence of the company through digital transformation and to stay at the forefront of Taiwan’s, or even Asia’s, fintech development and deployment. To this end, MSIG Mingtai is taking advantage of Appier’s advanced AI technologies to achieve precision marketing, targeting high-value customers and carrying out differentiated communications for finely delineated customer segments. Thanks to Appier, the company was able to get a clear grasp of potential customer profiles before the official launch of the Comprehensive Automobile Usage-Based Insurance (UBI)
and to keep track of real-time customer feedback for timely strategic adjustments. Ultimately, it was able to create a customer-centered service experience while maintaining product competitiveness.