Using artificial intelligence to make cross screen easy
Appier’s CrossX technology enables you to reach your customer effortlessly across all screens. CrossX provides information on device ownership, usage, and demographics.
Appier CrossX Programmatic technology identifies and buys the best audience for your campaign, thanks to AI algorithms that predict cross screen behavior minute by minute
Appier’s CrossX Programmatic Platform combines audience targeting, inventory, and bidding infrastructure to take the guesswork out of cross screen campaigns.
Additionally, CrossX Programmatic’s AI algorithms evaluate performance of specific creatives, channels, times, and screens, and optimises accordingly.