APAC 1H 2016 Cross Screen
User Behavior Report
Multi device usage is on the rise in Asia. See how it affects people’s behavior as they move across screens.
Cross Screen Marketing with Appier
Appier CrossX AI Technology
Reach your customer effortlessly across all screens using Appier’s CrossX AI Technology. CrossX provides information on device ownership, usage, and demographics.
Appier CrossX Programmatic Platform
Identify and buy the best audience for your campaign with Appier’s CrossX Programmatic Platform, which uses AI algorithms to predict cross screen behavior minute by minute.
Appier’s CrossX Programmatic Platform combines audience targeting, inventory, and bidding infrastructure to take the guesswork out of cross screen campaigns.
Drive sales by reaching your customer
effortlessly across all screens.
Building your brand
Increase brand awareness and recall,
drive offline sales, or spur customers to visit your page by using AI to deliver your message across screens.
Use artificial intelligence to help identify
people who will engage with your app beyond the initial download--at the right volumes and the right price.
Lower costs, higher conversions with Appier
AXE lowered costs and boosted conversions by working with Appier to define and reach their audience across screens.
Actual CPC 45% below target
Driving app installs, bookings with Appier
Grab realized significant growth in the number of app installs in Malaysia.
16% growth in user acquisition
Driving loyalty program membership with Appier
Indian luxury hotel powerhouse Taj increased the number of loyalty program registrations by 113% while reducing the cost per click, thanks to Appier’s AI technology.
Loyalty program membership increased by 113%
Driving awareness with Appier
Obi worked with Appier to drive awareness of its new smartphone, the SF1, by reaching customers across screens.
Cross screen CTR higher than single screen by 40%
Appier’s Cross Screen Boosts Leads
Estee Lauder worked with Appier to drive mailing list signups with a campaign designed to reach beauty lovers across screens, exceeding targets and lowering costs.
Leads generated exceeded target by 167%