Why Read This Guide? 

Online-merge-offline (OMO) is the latest retail model that arose in response to changing consumer behaviors and shopping habits — particularly Gen Z’s.

We explore in this guide what the OMO model is, how it works, and why it is so effective with Gen Z shoppers.

Once you are familiar with OMO, we dedicate the remaining sections of the guide to helping you figure out how to adopt an OMO approach and to overcome any hurdles you may encounter on the way. So let’s say goodbye to FOMO and learn all about OMO!