Driving Revenue Growth
with AI
Trip.com Accelerates Global Expansion and Strengthens Japan Presence through Appier Partnership
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Maximize Install
Through this partnership with AI-powered user acquisition solutions, CPA model optimization and creative strategies.
Creative Efficiency
Appier’s enhanced campaign effectiveness through a combination of creative diversity and impression control.
Data
Transparency
Trip.com prioritizes placing ads in brand-safe environments. Filtering out bot traffic is critical when scaling high-quality traffic.
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Challenge
Japan's OTA market is fiercely competitive. Rising acquisition costs on Google and Meta made it critical to explore high-quality open-internet traffic. In addition, frequent cancellations and changes in travel bookings require precise tracking and reconciliation based on a CPS (Cost Per Service) model. The ability to support this complex mechanism with advanced technical capabilities is key to maximizing performance.
Solution
By leveraging AI-powered solutions for app user acquisition, retargeting, and creative generation, Trip.com expanded user reach efficiently and achieved strong revenue growth.
Appier's deep expertise in the online travel industry in Japan, along with its ability to support customized CPS bidding models, made it an ideal partner for us. By leveraging Appier's AI-powered user modeling, high-quality inventory, and AI-generated creatives, we were able to more effectively reach high-value travelers. Together with Appier, we look forward to further expanding into global markets.
Partnership Marketing Senior Manager, 深澤慶鵬（Fukasawa Yoshitomo) 
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