Driving 6.33x GMV Growth with AI
DHgate Drives Revenue Growth Through AI-Powered Retargeting and Dynamic Creative Optimization
6.33x
GMV Growth
Accelerated revenue growth within three months by re-engaging high-value users through ROAS-driven retargeting strategies.
Contextual Targeting
Expanded reach by leveraging contextual intelligence to engage high-intent users in a privacy-first environment.
Dynamic Creatives
Improved campaign performance through AI-generated dynamic video ads featuring trending products, personalized visuals, and compelling calls to action.
Challenge
As competition intensified across the global e-commerce market, DHgate faced increasing user acquisition costs and limited access to iOS audiences due to evolving privacy regulations. With new user growth slowing and acquisition efficiency declining, the team needed a more effective way to drive revenue by re-engaging existing customers and maximizing the value of high-intent users.
Solution
By leveraging Appier’s AI-powered user acquisition and retargeting solutions, Omio successfully scaled first-purchase performance across 21 countries while consistently achieving CPA targets. Through Agentic Incrementality and Media Mix Modeling (MMM), campaigns were continuously optimized based on real-time creative and inventory performance. Omio maximized ROI and accelerated profitable global growth.
With increasing user acquisition costs and stricter iOS privacy policies, we shifted focus to re-engaging high-value users. By using Appier’s ROAS-oriented segmentation, contextual expansion and dynamic ad strategies, we significantly boosted GMV and maximized marketing efficiency in a competitive environment.
Partnership Executive, Weason Tan 
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