Success Story

Carrefour

Boosted conversion rate by 20%

“AiDeal’s highly flexible hesitant buyer solution perfectly tackled retailers’ pain points in operation, turning brands from passive into proactive positions, deploying the room of profits timely, and avoiding the impact on overall profits from spamming coupons to all users. Moreover, with the retargeting advertising leading our strategy, Carrefour was able to gain customers and end up with better marketing budget allocation. With the support from the Appier team, we could design complementing digital strategies based on intelligence that fits our marketing needs in different campaigns, allowing Carrefour to come out tops in a competitive online retail environment. ”

E-commerce Project Manager, Carrefour

Jess Huang

Carrefour_Single

Challenges

Marketing budgets would be blown out of proportion if using mass advertising as a tool, and even then, it could not achieve the desired performance.

Spamming newsletters/coupons to all users would be blocked by mail systems and ignored by users, which is not an effective method of engaging customers, and lowers the brand value.

Consumers are fatigued by the endless marketing campaigns from the retail industry and email newsletters would be fighting for the attention of the customer in a very competitive online retail environment.

Solutions

Targeting high-value customers

To focus on potential customers with higher purchasing power, Appier filtered the interest combinations related to buying scenarios and purchases from external sites, such as cooking, party, and hypermarket. Additionally, the AI system analyzed “the user profiles / interests of those new members who registered in the last 30 days” to find similar potential users for reaching a higher Ad Click-Through Rate (CTR).

Visitor retargeting

The global average ad CTR in e-commerce is only 2.6%, showing the tremendous business potential in online sales. To assist the client in allocating advertising budgets effectively, Appier utilized AI to analyze visitors’ behaviors on the site, listing millions of combinations to predict high-value customers who have higher buying potentials for retargeting.

Accelerate the conversion of hesitant buyers

Supermarkets/Hypermarkets are the sectors with the fiercest competition. Focusing on the new/existing website members to send coupons with AiDeal was the most effective and showed the optimal ability to control promotion budgets timely based on current customers’ buying power. After all, supermarkets / hypermarkets have to operate year-round; the key to standing out is controlling costs and encouraging sales, allowing them to boost sales in high seasons and stimulate consumption in low seasons.

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