Reinventing Seasonal Creative with AI
How Taiwanese footwear brand V-TEX generated 100% of its campaign assets with AdCreative.ai — lifting click-through rate by 30% and cutting production time by 65%
AI Creative Generation
For the September 2025 "Back-to-School" promotion and the Channel collection launch, 100% of campaign assets were generated with AI — finished sets produced in record time, with no studio shoot required, and refreshed on demand to keep pace with a shifting product calendar.
Creative Optimization
By testing formats across platforms, V-TEX found that dynamic video creatives consistently outperformed static images — driving an estimated 30% increase in click-through rate and stronger audience engagement, all while preserving the brand's visual identity.
Efficiency Maximization
By replacing prop prep, set arrangement, camera angles, and on-site shooting with AI, V-TEX cut production time by more than 65%, freeing the creative team from logistics and sharpening how quickly campaigns could respond to the market.
Challenge
V-TEX set out to produce timely, on-brand creative for seasonal campaigns that could launch and refresh quickly — but the team kept running into the same four obstacles. Limited access to suitable visual assets, as reliance on shared image libraries and one-off photo shoots made it hard to find the right materials for a given campaign. High time and resource costs, with traditional production demanding significant prep, coordination, and shooting expenses before a single asset was ready. Dynamic product launch schedules, where constantly shifting timelines made it difficult to keep creative aligned with what was actually launching. And the need for rapid turnaround, as tight deadlines left little room to produce polished assets on time, campaign after campaign. Together, these pressures meant V-TEX was spending too much energy on logistics when what it really needed was the freedom to create and adapt visuals on its own schedule.
Solution
By adopting AdCreative.ai, Appier's Generative AI-powered creative platform, V-TEX gained the flexibility to respond to seasonal campaigns on its own terms. Rather than booking studio time and coordinating shoots, the team could generate finished marketing assets directly through AI — and update them later without repeating any traditional prep work. The flexibility showed up clearly across two campaigns: the "Back-to-School" promotion, produced entirely with AI and refreshed at no new production cost, and the Channel collection launch, where AI-generated imagery placed the product in striking urban settings that would have been costly and slow to stage in real life. The results were immediate — an estimated 30% lift in click-through rate and a more than 65% reduction in production time.
AdCreative.ai gave us much more flexibility in producing marketing assets—it was a real game changer. During our Back-to-School and Channel launch campaigns, we created all visuals entirely with AI, completing the full set in a short time and even refreshing visuals later without any traditional prep costs. It opened endless creative possibilities. We also found that dynamic video creatives performed best, capturing attention and driving higher engagement than static images.
V-TEX Marketing Team
.jpeg?width=214&height=112&name=Fetch_website%20logo%20(3).jpeg)
.png?width=747&height=112&name=Nordcurrent_website%20logo%20(1).png)
More success stories
- Gaming
- E-Commerce
- Retail
- Finance & Insurance
- Automobile
High-ROAS user acquisition from Day 1
Nexon deployed AIBID user acquisition and re-engagement solution to identify and target the most valuable gamers for its titles. From Day 1 of a game’s launch, AIBID has been able to successfully acquire high-ROAS users who will play the game long-term and make in-app purchases.
UA for idle tower defense game
GameDuo used Appier's Ad Cloud for in-app data, forming new user profiles and leveraging AI for targeting during the campaign, resulting in a remarkable 41% conversion boost.
High-ROAS success in EMEA casual game
Get Color's campaign for its hyper-casual game spanned 5 countries, focusing on high-value gamers with optimized content to achieve remarkable ROAS and CPI reduction.
Virtual PC game user acquisition strategy
The Sandbox employed Appier’s Ad Cloud in Hong Kong and Taiwan for Alpha Season 3, expanding their audience and increasing engagement, notably raising the season's CTR.
/CaseStudyCards_CLARINS.svg)
Leading global beauty brand
Clarins leveraged Appier’s Ad Cloud and AiDeal solutions to successfully reduce the CPA of its campaigns by 30% and improve the CVR by 44% during Q3 to Q4 2021 and boost sales season momentum.
Top player in the children's fashion industry
Explore how F・O・International partnered with Appier to revolutionize their marketing strategy, unify customer data, and usher in a new era of personalized customer engagement.
/CaseStudyCards_shiseido.png)
Japanese Multinational Cosmetics Company
Shiseido Taiwan Group introduced timely and exclusive coupons to communicate with hesitant buyers individually, allowing watashi+ by Shiseido Taiwan to successfully increase conversion rates by 47%.
/CaseStudyCards_Carrefour.svg)
French Multinational Retail Group
Carrefour used Appier's solutions to identify high-value customers and hesitant buyers through user behavior and purchase intent analysis—crafting tailored campaigns to target each group accordingly.
/CaseStudyCards_PizzaHut.png)
One of the World’s Largest Pizza Chains
Pizza Hut used AIDEAL to detect real-time intent and send coupons to hesitant customers. Those who received a coupon completed their orders faster, resulting in a 20% growth in order placement.
The world’s second-largest fast-food chain
Burger King adopted AIQUA to analyze and utilize customer behavior data. The brand was able to manage cross-channel campaigns on a single platform and implement marketing personalization strategy.
/CaseStudyCards_KCC.png)
Thailand's Premier Financial Institution
KCC utilized AI predictions to expand user reach and deepen engagement by delivering content that customers were most interested in at the times when they were most likely to be receptive to it. Instead of overwhelming their customers with information, they gave them exactly what was needed.
/CaseStudyCards_MSIG.svg)
Longstanding Insurance Company in Taiwan
MSIG Insurance used AIXON to fine tune its marketing to target high-value customers and differentiate communications for finely delineated customer segments.
Leading Insurance Company in Taiwan
Shin Kong Life leverages Appier for big data marketing, personalized journeys, and precise insurance services, achieving a triple-win of increased profits, agent sales targets, and user satisfaction.
/CaseStudyCards_TOYOTA.svg)
Premier Japanese Automotive Manufacturer
Toyota Philippines approached Appier with a KPI of driving site traffic to 44,073 visits in a month. Using audience targeting, geo-targeting, topic targeting and cross-screen targeting, Appier increased traffic to the site by threefold, compared to overall site traffic prior to the campaign.
/CaseStudyCards_Audi.svg)
World-Famous German Automobile Brand
Audi applied Appier’s AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue.
/CaseStudyCards_BMW.svg)
World-Famous German Automobile Brand
In 2022, with Appier’s BotBonnie, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully ramped up social media engagement 4X on Facebook during a three-day campaign.