Reduce Creative Production Time by an Average of 40%
Intermarché Belgium team reduced creation time by an average of 40% per batch of visuals, allowing assets to move more quickly from brief to final output
AI Creative Generation
AdCreative.ai enabled Intermarché Belgium to generate royalty-free visual content on demand allowing the design team to create images for a wide range of marketing use cases. This removed a recurring friction from the production process and gave the design team greater flexibility.
Products Visuals
Intermarché Belgium used AdCreative.ai’s solution to transform product into marketing visuals. By simplifying this stage of the process, the design team improved efficiency on repetitive tasks while maintaining the level of quality expected from a major retail brand.
Scaling Video Production
To meet the growing demand for video content, Intermarché used AdCreative Video Generation features to repurpose its existing static imagery. This approach enabled Intermarché to increase its use of video formats while making better use of its existing asset library.
Challenge
Intermarché’s main challenges are to maintain high creative quality at scale by transforming simple product visuals into professional-looking compositions, access an on-demand library of royalty-free images without relying on external sourcing or licensing, and produce video content at scale by turning existing static assets into engaging video creatives with no additional production effort.
Solution
AdCreative.ai enabled Intermarché Belgium’s team to transform simple product visuals into professional-looking compositions at scale, while providing on-demand access to a royalty-free stock image library. It also supported scalable video production by turning existing static assets into video creatives with minimal effort. By centralizing the production of both static and video assets, the team was able to respond faster to campaign needs, reduce creation time by up to 40% per batch, and generate an average of more than 135 assets per month.
“When it comes to image generation, after testing other solutions, we found AdCreative.ai to be the best. It also enabled us to significantly increase our video output, a format strongly favored by ad platforms.”。
Charlotte Jeanson, Design Lead
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