Success Story
Trip.com
Driving Revenue Growth with AI: Trip.com Accelerates Global Expansion and Strengthens Japan Presence through Appier Partnership
"Appier’s deep expertise in the online travel industry in Japan, along with its ability to support customized CPS bidding models, made it an ideal partner for us. By leveraging Appier’s AI-powered user modeling, high-quality inventory, and AI-generated creatives, we were able to more effectively reach high-value travelers. Together with Appier, we look forward to further expanding into global markets.”
— Partnership Marketing Senior Manager, 深澤慶鵬（Fukasawa Yoshitomo), Trip.com
Maximizing Install and Revenue Growth via AI-Driven Solutions
In the post-pandemic era, the travel industry has shown strong recovery. Against this backdrop, Trip.com entered into a strategic partnership with Appier, a leading AI company, to drive further growth in its key market Japan and accelerate global expansion. By leveraging AI-powered solutions for app user acquisition, retargeting, and creative generation, Trip.com expanded user reach efficiently and achieved strong revenue growth.
Background : Japan as a Core Engine for Global Expansion
As a top-tier global OTA, Trip.com is dedicated to providing comprehensive travel services. Following the reopening of Japan’s borders in 2022, Japan has consistently ranked among Trip.com’s top destinations and has become a strategic hub for its Asian operations, serving as a key driver of global expansion.
1. Saturated Traditional Channels :
The Japanese OTA market is highly competitive, and with the rising acquisition costs on main ad platforms such as Google and Meta. This makes it essential to explore new, high-quality traffic sources on the open internet, as well as to collaborate with local partners with deep local OTA experiences.
2. Complex CPS Billing Models :
Frequent cancellations and changes in travel bookings require precise tracking and reconciliation based on a CPS (Cost Per Service) model. The ability to support this complex mechanism with advanced technical capabilities is key to maximizing performance.
3. Data Transparency and Brand Safety :
As a Global brand, Trip.com prioritizes placing ads in brand-safe environments. Effectively filtering out bot traffic is also critical when scaling high-quality traffic.
Unlocking Creative Efficiency with AI-Generated Creatives
Beyond performance optimization, Appier’s Creative AI models enhanced campaign effectiveness through a combination of creative diversity and impression control.
Functional-benefit-focused native video, highlighting discounts, member-exclusive promotions, and clear CTAs, delivered strong performance for new user acquisition. In contrast, emotional-benefit-focused full-screen video, showcasing “ease-of-use” scenarios generated by Appier’s Creative AI, proved highly effective in driving repeat purchases.
Additionally, by analyzing top-performing inventory categories, Appier’s Creative AI delivered tailored creatives, such as promotion offers, to price sensitive users, particularly those using cashback, financial apps, further boosting overall installs.
Continuous Partner with Appier for Future Growth
Through this partnership with AI-powered user acquisition solutions, CPA model optimization and creative strategies, Appier delivered significant revenue and install growth for Trip.com.
Looking ahead, Trip.com and Appier will continue to deepen cooperation in 2026, with a focus on expanding more markets. Appier also identified key focus areas for OTAs and e-commerce industries based on its deep industry expertise, including dynamic recommendations, location-based marketing, and cross-app data analysis to accelerate global expansion.
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