Pizza Hut is an international fast-food franchise founded in the United States, promising the best ingredients and the freshest food. It has served customers in more than 100 countries. Pizza Hut Taiwan was founded in 1986 and is well known under the Chinese name of “Bi Sheng Ke”. The brand is much loved by its Taiwanese customers.
The pizza delivery market in Taiwan has always been competitive, and has become even more so in recent years with the rise of food delivery operators and changing consumer behavior. Pizza Hut Taiwan is dedicated to providing the tastiest food and the fastest and most convenient service. More than 60% of Pizza Hut Taiwan’s orders are placed online, and the brand works to consistently improve the online customer experience. Pizza Hut Taiwan develops digital marketing strategies designed to increase the number of online orders and engage in precision marketing by offering deals and coupons that are aligned with customer needs. To grow profit, it is always looking for ways to do these things more efficiently and effectively.
Poor digital experience
Pizza Hut Taiwan wanted to create better digital experiences for customers to help increase the conversion rate of online orders.
Complex buying process
To make sure that customers could place an order online through no more than five steps.
Sending coupons to undifferentiated customers led to reduced profits.
Website CVR increased
Transaction time was shortened by
Transactions through coupons grew by
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