Kamee

Kamee is a startup that combines technology with healthcare and wellbeing. The brand partnered with Appier to achieve 57% conversion lift and 14% engagement lift. Kamee leveraged AiDeal and BotBonnie’s AI technology to create personalized conversation scenarios. Using AiDeal Dynamic WebChat, the brand efficiently captured customer behavior and predicted high-potential hesitant customers. With personalized conversations provided by BotBonnie’s customer service chatbot, Kamee enhanced the customer engagement experience on its website, allowing the brand to achieve its ultimate goal of maximizing website conversion.

Kamee and Appier’s partnership model is as follows:

Leverage AiDeal Conversion Bot and A/B Testing to encourage conversions and boost CVR by 57%

Before adopting AiDeal and BotBonnie, Kamee could only deliver the same chat scenarios to all customers using the same communication approach. Thus, the brand was unable to achieve effective segmented marketing.

Since partnering with Appier, Kamee has been able to leverage AiDeal’s machine learning capabilities to analyze onsite user behavior, identify users with purchase intent, and calculate a hesitancy score. From this, the brand was able to pick out hesitant shoppers who were most likely to buy a specific product. Then, the AiDeal Conversion Bot was used to randomly split the customers into experiment/control groups in a ratio of 7:3. The bot then delivered personalized chat scenarios to optimize the customers’ onsite engagement experience. Using AiDeal’s A/B testing capabilities, Kamee successfully boosted the experiment group’s conversion rate by 57%.

Use machine learning to deliver content with highest predicted engagement, effective boosting engagement rate by 14%

Kamee utilized AiDeal’s machine learning technology to adjust chat scenario distribution and deliver the personalized free evaluation content that had the highest predicted engagement rate. AiDeal’s machine learning capabilities enabled it to calculate the expected engagement rate for different scenarios. AiDeal then adjusted the distribution ratio of the scenarios based on performance, to ensure that the content with the highest predicted engagement rate was delivered. By leveraging AiDeal’s machine learning capabilities, Kamee was able to boost the engagement rate for its chat scenarios by 14%.

Leverage Omnichannel Journey Map to build a holistic user journey

Kamee also used the Omnichannel Journey Map to create a holistic and comprehensive marketing strategy. The Omnichannel Journey Map’s intuitive all-in-one integrated interface enabled marketers to build cross-platform communication strategies. Complex campaign plans became visualized journey maps, making it easier for marketers to implement omnichannel marketing and reach users from any channel, including Webchat and social media. This enabled marketers to quickly create high-performing campaigns without any coding experience.