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Carrefour

25

It boosted the online
purchases and revenue by 25%
month-over-month

87

The cross-screen CTR
was 87% higher than
single-screen

40

The cross-screen CVR
was 40% higher than
a single-screen approach

Carrefour leveraged Appier’s CrossX Advertising to successfully increase the awareness of its online store with 60% page-view growth month-over-month.

Brand Story

Carrefour, a French multinational retailer and one of the largest hypermarket chains in the world, operates 103 outlets in Taiwan alone. Carrefour launched its online store in Taiwan in December 2015 to tap into the boom in e-commerce. Over the years, the online market has become increasingly saturated, making it challenging even for big brands to stand out.

Goal

Carrefour offers a wide range of products through its brick-and-mortar outlets and e-commerce sites in a competitive, saturated industry. It wanted to drive more potential consumers to its online store, boost awareness and drive more online purchases, while optimizing the cost per action.

Appier's Solutions

Appier's Solutions

Develop a single customer view
Carrefour leveraged Appier’s CrossX AI to identify all the devices owned by the same user from billions of data points in order to create a single customer view for precise targeting.
Target with a cross-screen approach
Appier’s AI enabled Carrefour to deliver personalized product recommendations to all the devices owned by the same customer after they visited its online store using one device.
Create effective customer segments
Carrefour used CrossX AI to analyze both owned and external data to identify user behaviors on and outside of its website for effective segmentation, as well as finding lookalikes.
Develop a single customer view
Carrefour leveraged Appier’s CrossX AI to identify all the devices owned by the same user from billions of data points in order to create a single customer view for precise targeting.
Target with a cross-screen approach
Appier’s AI enabled Carrefour to deliver personalized product recommendations to all the devices owned by the same customer after they visited its online store using one device.
Create effective customer segments
Carrefour used CrossX AI to analyze both owned and external data to identify user behaviors on and outside of its website for effective segmentation, as well as finding lookalikes.

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