Appier CrossX Programmatic Platform
Smarter, easier cross screen
audience buying—driven by AI
Appier’s CrossX Programmatic Platform uses AI to identify and buy the best audience for your campaign using AI algorithms that predict the cross screen behavior of users minute by minute.
Solutions
CrossX Programmatic Platform enables you to purchase audiences programmatically and is RTB-enabled, and offers AI algorithms tailored to different business verticals.
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E-commerce
Reach your customer effortlessly across all screens to drive sales.
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Building your brand
Increase brand awareness and recall, drive offline sales, or spur customers to visit your page by using AI to deliver your message across screens.
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Gaming
Use artificial intelligence to help identify people who will engage with your app beyond the initial download--at the right volumes and the right price.
Features
CrossX App Installs
Drive app downloads with AI. Appier’s algorithms helps you identify and reach high value audiences who are more likely to download your app and use it to shop--and can help optimize your campaign to target users more likely to make in-app purchases or signups.
CrossX Frequency Capping
Cap the number of impressions shown to users across all screens, on either a per brday or per action basis. This helps you spend more efficiently, limiting wasted impressions and preserving your customer’s goodwill.
CrossX Lookalike
Expand your audience by finding people similar to your existing customers. Provide information on existing customers or visitors to your website, and our AI will compare this information with profiles stored in CrossX’s databases to find users who look and behave similarly online.
CrossX Remarketing
A user with a phone, PC and tablet is one person, not three. CrossX Remarketing reaches to your customer on every screen she owns, shortening the time between her initial visit and purchase. CrossX Remarketing tailors product recommendations and ad creative to each user’s unique cross screen behavior, purchase journey, and cross screen browsing history.
CrossX Frequency and Reach Report
Appier’s CrossX Frequency and Reach Report provides insight on the role every screen played in your customer’s journey--not just the last screen they used before clicking your ad. The report includes a user overview (how many users, where and on what screens users viewed your ads), and cross screen conversion paths.
CrossX Lookalike
Expand your audience by finding people similar to your existing customers. Provide information on existing customers or visitors to your website, and our AI will compare this information with profiles stored in CrossX’s databases to find users who look and behave similarly online.
CrossX App Installs
Drive app downloads with AI. Appier’s algorithms helps you identify and reach high value audiences who are more likely to download your app and use it to shop--and can help optimize your campaign to target users more likely to make in-app purchases or signups.
CrossX Remarketing
A user with a phone, PC and tablet is one person, not three. CrossX Remarketing reaches to your customer on every screen she owns, shortening the time between her initial visit and purchase. CrossX Remarketing tailors product recommendations and ad creative to each user’s unique cross screen behavior, purchase journey, and cross screen browsing history.
CrossX Frequency Capping
Cap the number of impressions shown to users across all screens, on either a per brday or per action basis. This helps you spend more efficiently, limiting wasted impressions and preserving your customer’s goodwill.
CrossX Frequency and Reach Report
Appier’s CrossX Frequency and Reach Report provides insight on the role every screen played in your customer’s journey--not just the last screen they used before clicking your ad. The report includes a user overview (how many users, where and on what screens users viewed your ads), and cross screen conversion paths.