Goals
Hahow linked the LINE official company account with its official educational course account to streamline social communities and enables members to enjoy personalized services and discounts in the LINE chat room without logging in from the official website. Apart from deepening the relationships with members, Hahow actively engages members through gamification with creative games and lucky draws to build interest and loyalty. The campaign’s aim was to increase course purchases and increase friend numbers of the LINE account by 5,000.
Challenges
Hard to maintain a steady growth of the number of new friends on the LINE official account
As member communication was limited to the official LINE account, growing the number of new friends was a challenge, if not, impossible.
Low coupon redemption rate
Data revealed that members are not redeeming the coupons after receiving them, resulting in loss of conversion.