Winelivery is the first Italian delivery service to bring wine, spirits, iced and soft drinks to customers’ homes at the ideal temperature in 30 minutes. It is now expanding its business rapidly throughout Italy.
A full funnel approach to drive installs and boost conversions: Explore more prospects that are “interested in buying alcohol” and “willing to use delivery services”. Identify new users who are more likely to make the first purchase and nurture loyal customers and bring them back for frequent repeat purchase.
Need to expand customer engagement channels
Winelivery has seen excellent growth since its launch. To keep up with the pace of its growing popularity, the company wanted to expand its marketing activities beyond the web to cover apps as well.
Creating audience segments based on marketer’s past experience could lead to resource and budget inefficiencies and Winelivery wanted to leverage advanced technologies for effective segmentation.
The main activity of Winelivery is the sale of wine and alcoholic beverages to private and corporate customers and their delivery within 30 minutes at the right temperature. Appier’s AI solutions helped Winelivery identify the most valuable user segments and implement personalized product recommendations to further expand re-engagement of existing app users. Winelivery successfully boosted the ROAS (return on advertising spending) of its online shopping platform by 38%, with cost per purchase decreasing among customers by 40%. This demonstrates that the strategic use of AI-based audience segmentation and dynamic product recommendation are key to driving more purchases while keeping the budget under control.
increase in ROAS
decrease in CPA (Cost Per Action)
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