Success Story
MAZDA
MAZDA Motor Taiwan partnered with Appier’s BotBonnie to achieve Christmas campaign success on the LINE Official Account.
MAZDA Motor Taiwan partnered with Appier’s BotBonnie to launch a successful Christmas campaign on the LINE Official Account. Leveraging features like push notifications and point collection cards, the campaign achieved impressive results, with over 4,000 user check-ins and 2,200 successful account binding within the 14-days period.
During the Christmas season, MAZDA Motor Taiwan aimed to launch a Christmas point collection campaign on the LINE platform, intending to attract both MAZDA vehicle owners and non-owners. The objectives of this campaign are threefold: to increase the number of new friends, boost the enrollment of LINE users, and enhance the engagement of existing users.
Hence, they have partnered with Appier's BotBonnie to leverage its power. MAZDA utilized the Pre-built Marketing Kit, which included features such as surveys, referral programs, point collection cards, and prize distribution to design the campaign. The collaboration aimed to attract user participation, creating a seamless journey from initial touchpoints to engagement, incentives, and ultimately achieving marketing effectiveness.
Personalized User Experience Step 1: BotBonnie assisted MAZDA Motor Taiwan in attracting both car owners and non-owners, achieving a high level of user engagement
MAZDA Motor Taiwan collaborated with BotBonnie on LINE Official Account to promote Christmas point collection activities through features like push notifications and Rich Menu. For instance, users can accumulate points and redeem rewards such as the MAZDA 2024 official calendar and LINE Points by completing specific tasks. LINE Official Account also served as the touch point for the entire Christmas campaign, aiming to attract both MAZDA owners and non-owners.
Subsequently, the point collection card on LINE Official Account further encouraged user engagement in the activity. Through the point collection card, users can accumulate points by completing various tasks such as binding their account with MAZDA on LINE, participating in surveys, and engaging in the MGM referral program. This approach effectively drove user engagement and contributed to the three marketing objectives set by MAZDA.
Personalized User Experience Step 2: The Christmas Campaign with BotBonnie achieved 4,000+ Check-ins and 2,200+ Account Bindings number
During this 14-day Christmas campaign, users had the opportunity to redeem accumulated points for special rewards, such as MAZDA-branded insulated cups and other related items. This incentive-driven design aimed to continually engage users in the activity.
Throughout the campaign, MAZDA Motor Taiwan collaborated with BotBonnie to achieve remarkable marketing objectives, attracting over 4,000 users to participate in check-ins and utilize the point collection card. Additionally, more than 2,200 MAZDA owners successfully completed account bindings, with over 23% of them being individuals invited through the MGM referral program.
