LANEIGE

LANEIGE Boosts Marketing Agility with Appier Audience Agent, Achieving 24x Faster Decisions and 3.3x Higher ROI

As a leading beauty brand under Amorepacific, LANEIGE sought to overcome the inefficiencies of traditional data marketing and adopt a more agile, AI-powered approach. By integrating Appier Audience Agent (AIQUA + AIRIS), the brand combined predictive intelligence and industry insights to create a growth loop of faster decisions, precise targeting, and higher conversions.

With real-time data autonomy, LANEIGE reduced its marketing decision process from three days to one hour—a 24x boost in efficiency. Through refined audience segmentation, the brand reactivated dormant LINE members, achieving a 3.3x increase in ROI (from 6.48% to 21.3%) and a 219% rise in CTR, marking a new chapter in data-driven growth.

Customer Testimonial

We are delighted to partner with Appier and implement AIQUA, AIRIS, and its latest feature, Audience Agent. Our overall satisfaction has exceeded expectations, as the solution has brought a revolution in efficiency to our team's data-driven decision-making. In the fast-paced beauty market, this agility is absolutely crucial. For me, the most profound takeaway from this partnership is that Audience Agent 'gives marketers dignity.' This dignity comes from the autonomy of data exploration. Our marketing team condensed what used to be a three-day task into just one hour, allowing us to quickly finalize action plans with Audience Agent. This is more than just a tool upgrade; it has significantly enhanced our team's data literacy. Ultimately, it has enabled us to rapidly iterate on brand campaigns and see positive growth in our ROI.

 - Amore Pacific Digital Marketing Expert, Maggie Liu
- Amore Pacific Digital Marketing Expert, Lucy Lien
- Amore Pacific CRM & Marketing Expert, Gigi Wang

Flagship Brand LANEIGE: Adoption Goals and Application Overview for Appier Audience Agent

Accelerating Decision-Making and Maximizing ROI with AI-Driven Insights

The core objective of LANEIGE’s adoption of Appier Audience Agent was to accelerate marketing decision-making, boost online conversions and revenue, and maximize marketing ROI. Powered by AI, Audience Agent automatically integrates omnichannel CRM data with on-site behavioral insights, analyzing them alongside the brand’s business strategy preferences to deliver predictive recommendations.

Through an intuitive AI conversational interface, LANEIGE’s marketing team conducted 119 exploratory interactions and generated 78 precise audience segments, reducing the traditional three-day decision cycle to just one hour. Within only five weeks of implementation, the team executed 21 tasks and launched four marketing campaigns, significantly enhancing data-driven agility and demonstrating the powerful efficiency of AI marketing automation.

Audience Agent accelerates marketing decisions from an average of 3 Days to 1 Hour, leveraging Industry Expertise, Historical Customer Activity, and AI-Powered Predictions

The true strength of Appier Audience Agent lies in its integration of industry expertise, historical campaign data, and AI predictive learning models. This powerful combination enables marketing teams to gain instant insights and make data-driven decisions through an intuitive conversational interface. 

Audience Agent Combines Algorithms and User Behavior Data to unlock New Customer Segments and Cross-Sell Opportunities

By combining AI algorithms with user behavioral data, Appier Audience Agent helped LANEIGE break through the limitations of traditional data validation and static segmentation. Through deep AI analysis, each campaign generated an average of 10 high-potential audience segments, enabling the brand to achieve higher conversion efficiency with only 50% of the usual resources.

Audience Agent deeply integrates user web behavior to outline Highly Refined Potential Customer Profiles

In the past, LANEIGE relied on a broad retargeting strategy that included all customers who had made a purchase within the last three years, resulting in low engagement and diluted resources. Appier Audience Agent transformed this approach by combining AI algorithms with user web behavior signals—such as browsing, cart additions, and notification clicks—while applying multi-layered AND/OR conditions and cross-selling potential analysis to redefine high-value audience segments. This intelligent segmentation strategy enabled the brand to focus its marketing resources effectively, achieving a remarkable 228% increase in ROI.

Audience Agent precisely captures consumer purchase intent, boosting marketing efficiency to drive overall ROI

Appier Audience Agent enabled LANEIGE to precisely identify and engage members with high purchase intent, significantly enhancing overall marketing performance.
In a conversion test targeting LINE members who had not purchased in the past three years, traditional retargeting—covering all members—achieved an ROI of only 6.48%. By leveraging Audience Agent’s AI algorithms, LANEIGE identified a high-intent segment accounting for roughly one-third of total members and focused its ad spend on this group. The result was a 3.3x increase in ROI, rising to 21.3%, with higher conversion rates and revenue achieved at a lower marketing cost.。

LANEIGE uses Audience Agent to achieve a data-driven, agile marketing cycle

Through Appier Audience Agent, the marketing team gained autonomy in conducting data insights and AI-powered decision-making, reducing processes that once took several days to just a few hours. The system automatically identified and recommended high-potential audiences based on CRM and on-site behavioral data, expanding segmentation strategies and enhancing targeting precision.

As a result, AI-driven smart segmentation and performance optimization delivered a 3.3x increase in ROI, a 219% uplift in CTR, and a 200% improvement in CVR, creating a highly efficient and continuously optimized data-driven growth loop.

This transformation not only improved decision-making efficiency but also enabled LANEIGE to truly embrace an AI-centric growth model built around precision audiences, ushering in a new era of marketing effectiveness.