Established in 2015, Hahow is a leading interdisciplinary fundraising learning platform in Asia, providing hundreds of courses. Hahow pioneered the concept of “crowdfunding your learning course” where students are encouraged to vote and fund the courses they want. This concept bridged the gap between learning and demand. In 2021, the platform attracted more than 567,000 members and worked with more than 465 teachers. Hahow encourages students to acquire new knowledge, embrace change and to contribute positively to society to ensure progress.
Hahow linked the LINE official company account with its official educational course account to streamline social communities and enables members to enjoy personalized services and discounts in the LINE chat room without logging in from the official website. Apart from deepening the relationships with members, Hahow actively engages members through gamification with creative games and lucky draws to build interest and loyalty. The campaign’s aim was to increase course purchases and increase friend numbers of the LINE account by 5,000.
Hard to maintain a steady growth of the number of new friends on the LINE official account
As member communication was limited to the official LINE account, growing the number of new friends was a challenge, if not, impossible.
Low coupon redemption rate
Data revealed that members are not redeeming the coupons after receiving them, resulting in loss of conversion.
Hahow utilizes BotBonnie conversational marketing solutions to build one-stop interactive experiences. Using the “account binding” function in BotBonnie to provide micro-CRM services on the LINE official account and achieve personal information integration. Hahow created comprehensive marketing strategies through BotBonnie’s built-in marketing kits to achieve the successful social campaign, “Challenge your concentration,” and enhanced customer experience and drove revenue growth.
Revenue of online courses increased by
6,000 new LINE friends acquired in 2 weeks
567,000 online course members in total in 2021
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