“Browser notifications work very well when the content in dynamically personalized. We like the way the entire system works by itself, fully optimized to meet our goals. Personalized cart drop-off campaigns have helped us scale conversions significantly.”
Rajeshwar Rao
Brand Story
Clovia, one of the fastest-growing lingerie and nightwear brands in India, is committed to being women’s one-stop shopping destination for all their lingerie needs. As part of a global fund with operations across continents, Clovia creates and manufactures its own range of fashion lingerie using high-quality fabrics sourced internationally.
Challenges
High cart abandonment rate
Clovia, like many e-commerce companies, was struggling with cart abandonment.
Poor app notification engagement
Clovia tried to employ push notifications to engage cart abandoners, but was unsuccessful.
Inefficient manual process
Clovia wanted to minimize manual intervention and automate the entire web and app notifications process.
