cama café, established in 2006, is a well-known Taiwanese coffee chain brand. Its product offerings include coffee and tea beverages, drip coffees, and coffee beans. cama café launched the cama App in October of 2018, with members contributing to 57% of revenue. It has since continued to introduce coffee bean subscription services that deliver freshly roasted coffee beans to consumers every month, committed to provide the most genuine coffee tasting experience while following trends in digital development.
In the hopes of increase member subscriptions and conversion rates and uncovering new business opportunities, cama cafe wanted to better inform their business strategies with actionable and data-driven insights. With these marketing priorities in mind, cama cafe needed to have a comprehensive view of their user personas as well as their online behaviours so as to establish a comprehensive user journey and achieve automated precision marketing.
Difficulty in establishing a 360º user profile
Lacking sufficient IT and data science resources and talents to integrate and analyze big data, gain in-depth understanding of user interests, transactions, and online digital behaviors to establish a comprehensive user profile or to uncover more business.
Difficulty in building customer journey
Lacking holistic views of users and automated marketing tools to generate precise marketing content and engage with users at different customer touchpoints, to ultimately increase member subscriptions and conversion rates.
Subscription rate increased
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