Ramped up social media engagement 4X through Recurring Notifications
BMW Taiwan has been dedicated to engaging with not only potential buyers but also existing BMW car enthusiasts on social media channels. In 2022, together with Appier’s BotBonnie conversational marketing solution, BMW Taiwan leveraged Meta’s Recurring Notifications feature to successfully connect with its social media community on Facebook during a three-day campaign and achieved 4 times more engagements than it did in previous years with a 78% opt-in rate and 99% read rate.
About BMW Taiwan (Pan German Motors)
BMW is one of the world’s leading manufacturers of premium automobiles and motorcycles. As a classic automotive brand which provides sheer driving pleasure, BMW maintains a passion and commitment for creating vehicles that are innovative and environmentally-friendly, cementing its place as an industry leader. Pan German Motors, the importer of BMW and is regarded as BMW Taiwan branch, was established in 1972 and has since built a strong network of dealerships and community of loyal customers through its various marketing efforts.
- Industry: Automobile
- Company Size: Enterprise (500+ employees)
- Location: Taiwan
- Goal: Enhance brand awarenessIncrease social engagement
BotBonnie | Conversational
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