Full-Funnel Marketing Made Smarter with AI

Smoother Operations. Elevated Customer Experience. Better Performance.

Our Story

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s products are designed to help companies build a holistic view of their customers, understand their preferences, anticipate their actions and ultimately make decisions that lead to better business outcomes. From the humble beginnings of a four-bedroom to having presence in 17 offices across Asia Pacific, U.S. and Europe, Appier currently helps more than 1000 customers embark on AI-enabled digital transformation in digital marketing and process close to 30 billion predictions daily.

About Us_Our Story

Key Milestones

2012
June
Founded Appier in Taipei, Taiwan
2014
March
Branch office set up in Singapore
June
Appier Launches CrossX Advertising Solution and receives US$6 million Series A funding from Sequoia Capital
December
Branch office set up in Ho Chi Minh City, Vietnam
2015
April
Branch office set up in Sydney, Australia
July
Branch office set up in Manila, Philippines
September
Branch office set up in Mumbai, New Delhi, Jakarta and Hong Kong
November
Appier raises US$23 million in Series B1 funding from UOB Venture Management, Sequoia Capital, JAFCO Asia, TransLink Capital, MediaTek Ventures, Fontaine Capital and UMC Capital
December
Branch office set up in Korea (Seoul) and Malaysia (Kuala Lumpur) office
2016
December
Appier raises US$19.5 million in Series B2 funding from Pavilion Capital International Pte Ltd, WI Harper Group, FirstFloor Capital and Qualgro
2017
May
Branch office set up in Thailand
July
Appier launches AI-based Data Science Platform AIXON. Branch office set up in Osaka, Japan
August
Appier raises US$33 million in Series C funding from SoftBank Group, LINE Corporation, NAVER Corporation, EDBI and AMTD Group
2018
August
Appier acquires India-based company Qgraph and launches AI-driven Proactive Customer Engagement Platform AIQUA
2019
July
Appier launches Aictivate to re-engage and retain mobile gamers
October
Appier acquires Japan-based company Emin. AiDeal, the augmented marketing and customer targeting solution joins Appier’s suite of AI marketing products
November
Appier raises US$80 million in Series D funding from TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital
2020
June
Expansion into US and Europe
2021
March
IPO on Tokyo Stock Exchange
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May
Appier acquires BotBonnie, omni-channel conversational marketing platform
2022
October
Appier acquires US-based company Woopra to create the next-gen, AI-powered Customer Data Platform with superior analytics and intuitive data visualization

Start a career, not a job

We believe in giving everyone the opportunity to shape their own path along with the tools to grow and advance. We collaborate, we motivate, we celebrate. And we build an environment where every employee feels like a valued contributor.

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