Our Story
Appier is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” our mission is to help businesses turn AI into ROI. From humble beginnings in a four-bedroom apartment to a presence in 17 offices worldwide, Appier now empowers over 1,800 companies to accelerate growth through our cutting-edge marketing AI technology and solutions.
Key Milestones
- 2012
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JuneFounded Appier in Taipei, Taiwan
- 2014
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MarchBranch office set up in Singapore
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JuneAppier Launches CrossX Advertising Solution and receives US$6 million Series A funding from Sequoia Capital
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DecemberBranch office set up in Ho Chi Minh City, Vietnam
- 2014
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JanuaryFounded Appier in Taipei, Taiwan
- 2015
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AprilBranch office set up in Sydney, Australia
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JulyBranch office set up in Manila, Philippines
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SeptemberBranch office set up in Mumbai, New Delhi, Jakarta and Hong Kong
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NovemberAppier raises US$23 million in Series B1 funding from UOB Venture Management, Sequoia Capital, JAFCO Asia, TransLink Capital, MediaTek Ventures, Fontaine Capital and UMC Capital
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DecemberBranch office set up in Korea (Seoul) and Malaysia (Kuala Lumpur) office
- 2016
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DecemberAppier raises US$19.5 million in Series B2 funding from Pavilion Capital International Pte Ltd, WI Harper Group, FirstFloor Capital and Qualgro
- 2017
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MayBranch office set up in Thailand
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JulyAppier launches AI-based Data Science Platform AIXON. Branch office set up in Osaka, Japan
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AugustAppier raises US$33 million in Series C funding from SoftBank Group, LINE Corporation, NAVER Corporation, EDBI and AMTD Group
- 2018
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AugustAppier acquires India-based company QGraph and launches AI-driven Proactive Customer Engagement Platform AIQUA
- 2019
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JulyAppier launches Aictivate to re-engage and retain mobile gamers
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OctoberAppier acquires Japan-based company Emin. AiDeal, the augmented marketing and customer targeting solution joins Appier’s suite of AI marketing products
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NovemberAppier raises US$80 million in Series D funding from TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital
- 2020
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JuneExpansion into US and Europe
- 2021
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MarchAppier completes its listing on Tokyo Stock Exchange, Mothers (currently known as “Growth”) section
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MayAppier acquires BotBonnie, omni-channel conversational marketing platform
- 2022
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OctoberAppier acquires US-based company Woopra to create the next-gen, AI-powered Customer Data Platform with superior analytics and intuitive data visualization
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DecemberAppier completes its listing on Tokyo Stock Exchange, Prime section
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DecemberAppier launches AIRIS, the next-gen AI-powered CDP to shorten the time spent from data to insight and insight to action
- 2023
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AprilAppier was awarded “Best Talent Acquisition Team” in 2022 by LinkedIn Taiwan
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AugustAppier was awarded “Outstanding Company” in Japan's software & services sector by Asiamoney
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NovemberAppier AI Personalization Cloud AIQUA was awarded the "Advanced Technology Award" in the AI category at the Japan ASPIC Cloud Awards
- 2024
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MarchAppier ranked as the top ROI-driving ad partner by Singular
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JulyAppier receives the "Emerging Companies Growing Abroad" IR Award from Nihon Securities Journal
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OctoberAppier becomes an official partner of Google’s Privacy Sandbox initiative
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DecemberAppier won Best App Marketing Platform at the 2024 App Growth Awards in APS Berlin
- 2025
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MarchAppier acquires Paris-based AdCreative.ai as a strategic step toward advancing Generative AI innovation in advertising and marketing
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AprilRanked as the top ROI-driving ad partner by Singular for the second consecutive year.
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MayReceived “AA” rating from MSCI ESG Research in recognition of Appier’s strong governance and proactive integration of sustainability and ESG principles into our operations and disclosures.
Leadership Team
Chih-Han Yu
Chief Executive Officer & Co-founder | Executive Leadership
Wan-Ling Lee
Chief Operating Officer & Co-founder | Executive Leadership
Ming-Yu Chen
Chief Technology Officer | Executive Leadership
Chia-Yung Su
Chief Information Officer & Co-founder | Executive Leadership
Che-Hsu Chang
Chief Strategy Officer | Executive Leadership
Start a career, not a job
We believe in giving everyone the opportunity to shape their own path along with the tools to grow and advance. We collaborate, we motivate, we celebrate. And we build an environment where every employee feels like a valued contributor.
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