“We were consistently impressed by Appier’s technology expertise, as well as the team’s deep understanding of the e-commerce landscape. Thanks to this, they were able to help us implement the most effective solutions quickly and easily and guided us throughout the campaign to ensure overall success. They were extremely responsive to us and always available with a helping hand. We look forward to future engagement with Appier.”
Edmund Wong
Brand Story
MyDress is one of the top fashion e-commerce brands in Hong Kong, with a focus on bringing its customers original designs and high-quality garments that blend comfort with fashion. Launched in 2013, MyDress is partnered with more than 200 fashion brands both within and outside Hong Kong, allowing it to offer customers a wide selection of clothing and accessories.
Goals
MyDress’ goal was to effectively implement AI technology that would increase sales conversions to drive revenue. The brand also wanted to improve its overall return on advertising spending (ROAS) by finding more valuable users using precise targeting and delivering dynamic product recommendations to trigger shopper interest.
Challenges
Rising CACs
MyDress’s customer acquisition costs (CAC) were rising in the crowded marketplace.
Fragmented audiences
MyDress was facing both fierce competition and fragmented audiences.
Ineffective segmentation
Creating audience segments based on its past experience led to spending inefficiencies.
