Clovia

Clovia leveraged AIQUA, Appier’s proactive customer engagement platform, to increase the app and web checkout rates by 17% and 22% respectively. The cart abandonment notifications also reduced the overheads for the marketing teams who used to manually create campaigns every few days.

Brand Story

Clovia, one of the fastest-growing lingerie and nightwear brands in India, is committed to being women’s one-stop shopping destination for all their lingerie needs. As part of a global fund with operations across continents, Clovia creates and manufactures its own range of fashion lingerie using high-quality fabrics sourced internationally.

Challenge

High cart
abandonment rate

Clovia, like many e-commerce companies, was struggling with cart abandonment.

Poor app notification
engagement

Clovia tried to employ push notifications to engage cart abandoners, but it was unsuccessful.

Inefficient
manual process

Clovia wanted to minimize manual intervention and automate the entire process related to web and app notifications.

High cart
abandonment rate

Clovia, like many e-commerce companies, was struggling with cart abandonment.

Poor app notification
engagement

Clovia tried to employ push notifications to engage cart abandoners, but it was unsuccessful.

Inefficient
manual process

Clovia wanted to minimize manual intervention and automate the entire process related to web and app notifications.

Appier Solution

Set automated trigger notifications

Clovia used AIQUA to set an automated trigger for cart abandoners, who would receive a highly visual carousel notification about the abandoned products, the prices and features. Users could click the carousel link to visit the cart page inside the app.

Scale dynamic personalization

Not only Clovia was able to deliver dynamic personalization using different creative formats such as carousel, but also could scale its personalized messages by just setting a few rules within AIQUA.

Reduce manual efforts

Each time a user abandoned the cart, they would receive an interactive notification without any manual intervention from Clovia’s digital teams, who also used AIQUA to create daily engagement campaigns to reach out to existing users with product offers and promotions.

Set automated trigger notifications

Clovia used AIQUA to set an automated trigger for cart abandoners, who would receive a highly visual carousel notification about the abandoned products, the prices and features. Users could click the carousel link to visit the cart page inside the app.

Scale dynamic personalization

Not only Clovia was able to deliver dynamic personalization using different creative formats such as carousel, but also could scale its personalized messages by just setting a few rules within AIQUA.

Reduce manual efforts

Each time a user abandoned the cart, they would receive an interactive notification without any manual intervention from Clovia’s digital teams, who also used AIQUA to create daily engagement campaigns to reach out to existing users with product offers and promotions.

Client Testimonials

“Browser notifications work very well when the content in dynamically personalized. We like the way the entire system works by itself, fully optimized to meet our goals. Personalized cart drop-off campaigns have helped us scale conversions significantly.”

Rajeshwar Rao, Head of Digital Marketing, Clovia