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Clovia

17

The app checkout rate
was increased by 17%

22

The web checkout rate
was increased by 22%

44

An increase of 44% in CTR
for app notifications

Clovia leveraged AIQUA, Appier’s proactive customer engagement platform, to increase the app and web checkout rates by 17% and 22% respectively. The cart abandonment notifications also reduced the overheads for the marketing teams who used to manually create campaigns every few days.

Brand Story

Clovia, one of the fastest-growing lingerie and nightwear brands in India, is committed to being women’s one-stop shopping destination for all their lingerie needs. As part of a global fund with operations across continents, Clovia creates and manufactures its own range of fashion lingerie using high-quality fabrics sourced internationally.

Challenges

Challenges

High cart
abandonment rate
Clovia, like many e-commerce companies, was struggling with cart abandonment.
Poor app notification
engagement
Clovia tried to employ push notifications to engage cart abandoners, but was unsuccessful.
Inefficient
manual process
Clovia wanted to minimize manual intervention and automate the entire web and app notifications process.
High cart
abandonment rate
Clovia, like many e-commerce companies, was struggling with cart abandonment.
Poor app notification
engagement
Clovia tried to employ push notifications to engage cart abandoners, but was unsuccessful.
Inefficient
manual process
Clovia wanted to minimize manual intervention and automate the entire web and app notifications process.

Appier's Solutions

Appier's Solutions

Set automated trigger notifications
Clovia used AIQUA to set an automated trigger for cart abandoners, who would receive a highly visual carousel notification about the abandoned products, the prices and features. Users could click the carousel link to visit the cart page inside the app.
Scale dynamic personalization
Not only was Clovia able to deliver dynamic personalization using different creative formats such as carousel, but it also could scale its personalized messages by just setting a few rules within AIQUA.
Reduce manual effort
Each time a user abandoned the cart, they would receive an interactive notification without any manual intervention from Clovia’s digital teams, who also used AIQUA to create daily engagement campaigns to reach out to existing users with product offers and promotions.
Set automated trigger notifications
Clovia used AIQUA to set an automated trigger for cart abandoners, who would receive a highly visual carousel notification about the abandoned products, the prices and features. Users could click the carousel link to visit the cart page inside the app.
Scale dynamic personalization
Not only was Clovia able to deliver dynamic personalization using different creative formats such as carousel, but it also could scale its personalized messages by just setting a few rules within AIQUA.
Reduce manual effort
Each time a user abandoned the cart, they would receive an interactive notification without any manual intervention from Clovia’s digital teams, who also used AIQUA to create daily engagement campaigns to reach out to existing users with product offers and promotions.

Client Testimonials

“Browser notifications work very well when the content in dynamically personalized. We like the way the entire system works by itself, fully optimized to meet our goals. Personalized cart drop-off campaigns have helped us scale conversions significantly.”
Rajeshwar Rao, Head of Digital Marketing, Clovia
Testimonial

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