成為購物的首選目的地：AI 技術量身打造個人化的專屬體驗

language: zh-tw
post: {hs_id=71898104329, hs_child_table_id=0, title_ko=세계적인 화장품 브랜드, hs_updated_at=1654592240536, description_jp=台湾資生堂グループは、購入に迷う顧客をコンバートさせるために利用時間限定のクーポンを導入。watashi+上のコンバージョン率を47％向上, hs_published_at=1683710414400, title_jp=化粧品メーカー, description=Shiseido Taiwan Group introduced timely and exclusive coupons to communicate with hesitant buyers individually, allowing watashi+ by Shiseido Taiwan to successfully increase conversion rates by 47%., title=Japanese Multinational Cosmetics Company, description_ko=시세이도 대만 그룹(Shiseido Taiwan Group)은 구매를 망설이는 사용자들 맞춤 쿠폰을 적절한 타이밍에 전송하여, 시세이도 대만의 공식 이커머스 사이트 와타시플러스(watashi+)의 전환율을 47% 증가하는 효과를 거뒀습니다., url=https://www.appier.com/success-stories/watashi-by-shiseido-taiwan, hs_created_at=1650958880831, hs_is_edited=false, name=Shiseido, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_shiseido.png, width=318, height=57, altText=, type=image}, description_zh=台灣資生堂 Shiseido Taiwan Group 即時提供專屬折價券給每一位猶豫客，讓台灣資生堂的 watashi+ 成功提升 47% 的轉換率。, title_zh=全球頂尖美容集團}

language: zh-tw
post: {hs_id=71951227063, hs_child_table_id=0, title_ko=세계적인 스킨케어 브랜드, hs_updated_at=1667361325382, description_jp=エスティーローダーはAppierと協力して、台湾の美容ファンをターゲティングし、メルマガ会員登録を促進、リードジェネレーション目標を167％上回るとともにリードあたりコストを63％削減, hs_published_at=1683710414400, title_jp=化粧品メーカー, description=Estée Lauder worked with Appier to drive mailing list sign-ups across devices among beauty lovers in Taiwan, exceeding lead-gen targets by 167% and reducing the cost per lead by 63%., title=Multinational Skincare & Cosmetics Conglomerate, description_ko=에스티로더(Estée Lauder)는 애피어와 함께 대만의 뷰티 소비자들을 대상으로 홍보물 수신 동의 캠페인을 진행하여, 목표한 리드 생성 타겟을 167% 초과 달성하고 리드당 비용을 63% 절감했습니다., url=https://www.appier.com/en/success-stories/est%C3%A9e-lauder, hs_created_at=1650962078743, hs_is_edited=false, name=Estée Lauder, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_Estee%20lauder.png, width=396, height=48, altText=, type=image}, description_zh=雅詩蘭黛 Estée Lauder 與 Appier 合作，鼓勵台灣的愛美人士留下 email 聯絡資訊，廣告投放成效最終超過 KPI 近兩倍，CPL 降低 63%。, title_zh=全球頂尖美妝品牌}

language: zh-tw
post: {hs_id=82322401712, hs_child_table_id=0, title_ko=세계적인 스킨케어 브랜드, hs_updated_at=1667361348128, description_jp=ClarinsはAppierのCrossXとAiDealを導入し、2021年下半期にはCPA 30%改善およびCVR 44%上昇に成功し、セール期間の勢いを促進しました。, hs_published_at=1683710414400, title_jp=化粧品メーカー, description=Clarins leveraged Appier’s CrossX and AiDeal solutions to successfully reduce the CPA of its campaigns by 30% and improve the CVR by 44% during Q3 to Q4 2021 and boost sales season momentum., title=Leading global beauty brand, description_ko=Clarins는 Appier의 CrossX 및 AiDeal 솔루션을 활용하여 캠페인의 CPA를 성공적으로 30% 절감하고 2021년 3분기와 4분기에 CVR을 44% 향상시켜 세일즈 시즌 모멘텀을 강화했습니다., url=https://www.appier.com/en/success-stories/clarins, hs_created_at=1660815150016, hs_is_edited=false, name=Clarins, logo={url=https://www.appier.com/hubfs/Appier%20Website%20Images/Logos/Case%20Study%20Card%20(Left)/CaseStudyCards_CLARINS.svg, width=400, height=400, altText=, type=image}, description_zh=Clarins 採用 Appier 的 CrossX 與 AiDeal 解決方案。最後不僅成功將 CPA 減少 30%，在 2021 年第 3 至第 4 季的行銷活動期間，轉換率更是提高了 44%，成功在購物季前後創造購物買氣。, title_zh=全球頂尖美妝品牌}