“Appier technology helped us reach our customers in an effective and cost-efficient way. The team suggested multiple ways on how to launch campaigns based on our objectives and KPIs. This allowed us to start to see results as we develop new and more campaigns on a monthly basis. With the unique target audience structure per campaign, we ensure that we are reaching the right people at the right time with the right message. We look forward to having more effective and cost-efficient campaigns with Appier.”
Team Toyota Philippines
Brand Story
Toyota Motor Philippines Corporation (TMPC) is a subsidiary of Toyota Motor Corporation and has managed the assembly and distribution of Toyota vehicles in the Philippines since 1988. The brand has been present in the market since the 1960s and has long been committed to providing Filipinos with safe and reliable transportation.
Goals
Toyota Philippines has always taken a customer-centric approach. It aims to be not just a purveyor of quality cars, but also a brand that is available to and supportive of customers by going beyond its core business to provide empathetic and timely customer care. When the COVID-19 virus began to spread in the country, Toyota wanted to make sure its customers knew that the brand was there for them as they navigated the new normal, and that together, they would look forward to ‘Better Days Ahead’.
Challenges
Insufficient site traffic
Toyota wished to drive increased traffic to its ‘Here For You’ website, where it shares virus advisories, options to engage with sales people and technicians virtually, tips for at-home car maintenance, and details about its community support initiatives.
Inefficient spending
The brand was struggling to expand its audience reach while maintaining cost-effectiveness, despite running several digital marketing campaigns concurrently.
