NIVEA MEN, a worldwide leading men’s grooming brand, had partnered with Southeast Asian online marketplace Lazada to open an online store in Vietnam, as part of a strategy to expand its distribution channels in the country. With more than 3,000 brands on Lazada, NIVEA found that it was facing extreme competitions to get noticed in a crowded market.
NIVEA MEN wanted to increase site traffic through the acquisition of quality leads, and to boost online purchases.
By using Appier’s CrossX Ad Solution, NIVEA MEN successfully increased high-value traffic over time with a landing rate that exceeded its expectation. The daily impressions went up by 182%. The campaigns designed to drive traffic brought in more optimized purchases.
Daily clicks increased by 92%
CTR was 22% higher than the KPI
Brought in up to 150% more purchases
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