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Success Story


The website retention rate increased by 87%



Pre-Singles Day: User acquisition

To create the momentum and better prepare for the Single Day sales, Neogence used AIXON to expand the top funnel to bring in more high-quality customers prior to the day of sales.

The week of Singles Day: Remarketing

Neogence used cross-screen remarketing to engage existing customers and trigger potential demand. It leveraged AIXON to unify data from its own channels including app, website, CRM, etc, and then mapped devices and their owners to generate a holistic view of its existing customers for effective remarketing.

Post-Singles Day: Finding lookalikes

Re-engaged cart abandoners and enriched its own data with external data from Appier CrossX database to develop two best-performing lookalike audience segments: one for those who purchased products on the Neogence site in the past 8 weeks, and the other for those who browsed Neogence’s webpages for limited offers.

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