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Success Story

Minute Maid

Increased CVR Through Improved Engagement

Minute Maid_Single

Brand Story

Owned by its parent company Coca Cola, Minute Maid offers more than 100 different fruit juices for global consumers.

Goals

Minute Maid wanted to reach potential consumers who were likely to purchase its products through an online lottery game that was designed to encourage them to submit a product code printed on the bottle. The brand sought to drive as many leads as possible while optimizing the cost per lead.

Solutions

Expand the cross-screen user base

Minute Maid leveraged Appier’s CrossX AI to identify all the devices owned by the same user, and then used CrossX Lookalike to expand its reach to similar audiences.

Reach customer through RTB

Minute Maid used Appier’s Programmatic Platform to deliver more ad exposure to its target audiences, especially those who viewed the game information and visited its campaign site.

Remarket to drive engagement

Minute Maid took advantage of Appier’s CrossX Remarketing to reach out to the players who had participated in the game across screens in order to drive more conversions.

Key Metrics

Minute Maid worked with Appier to launch a campaign featuring an online lottery game to generate leads and increase conversions. It discovered that the average player submitted information 3 times for this promotion, which was 38% higher than the online activities in the previous year.

72 %

The cross-screen CTR was72% higher than that of the single-screen57The cross-screen CVR was

57 %

The cross-screen CVR was57% higher than that of the single-screen

38 %

The campaign engagement rate was 38% higher compared to the previous year

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