Increased CVR Through Improved Engagement
Minute Maid wanted to reach potential consumers who were likely to purchase its products through an online lottery game that was designed to encourage them to submit a product code printed on the bottle. The brand sought to drive as many leads as possible while optimizing the cost per lead.
The cross-screen CTR was72% higher than that of the single-screen57The cross-screen CVR was
The cross-screen CVR was57% higher than that of the single-screen
The campaign engagement rate was 38% higher compared to the previous year
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