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Success Story

Golf Digest Online

The conversion rate driven by the coupon increased by 50-100%

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Solutions

Create effective customer segmentation

GDO leveraged AiDeal, powered by advanced machine learning, to track and measure user mouse movements on the website and analyze user data for effective segmentation.

Decide appropriate promotional offer

The data-driven insight enabled GDO to adjust its operation PDCA (plan-do-check-act) quickly and target new customers using a coupon that could be used within 60 minutes to receive free delivery.

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Measure conversion rates

GDO divided the target audience into two groups and ran A/B testing to measure the conversion rates of the group receiving the coupon and the other without.

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