Golf Digest Online (GDO) is one of the largest online golf shops in Japan, offering top brand golf equipment, apparel and accessories.
GDO tried to drive sales by offering incentives through email and other customer service tools, but the results were flat as its segmentation and targeting was based on the experience and knowledge of its marketing team, rather than data analytics. The brand failed to entice customers who made their first purchase to sign up for its membership through coupons and sought to improve overall site performance.
Golf Digest Online partnered with Appier to leverage AiDeal, an intelligent promotional marketing platform, to drive conversions.
AiDeal Intelligent Promotional Marketing
The conversion rate driven by the coupon increased by 50-100%
New purchasers increased by 19%
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