Success Story

Audi

Increased Lead-Gen Through AI-Powered Cross-Screen

Audi_Single

Brand Story

Founded over 100 years ago, Audi is a German automobile manufacturer renowned for its luxury automobiles and its contributions to the fields of car manufacturing, engine production and motor racing.

Goals

Audi wanted to engage affluent consumers who were likely to be interested in the Audi A4 Sustain and to encourage them to sign up for a test drive. They sought to generate as many test drive leads as possible across devices, while optimizing the cost per lead.

Solutions

Identify high-value users

Audi implemented Appier’s enhanced buying feature to deliver more ad exposure and to increase high-value users selected by CrossX AI – those over the age of 30 and those who had previously browsed information about luxury automobiles such as Audi, BMW, M-Benz and Lexus.

Ensure cross-screen targeting

Audi applied CrossX AI to identify all the devices owned by its target audiences for cross-screen targeting. It also used CrossX Frequency Capping to deliver more ad exposure to the devices most likely to be used by users to sign up for the test drive, while avoiding ad fatigue

Key Metrics

Audi partnered with Appier to leverage CrossX Advertising to generate more leads. It discovered that the conversion rate (CVR) on its campaign site among cross-screen users identified by CrossX AI was higher than it was among single-screen users identified by other means. Audi also observed that cross-screen users were more likely to click on the ad via smartphone after first viewing the ad on PC or tablet, compared to users who viewed the ad on smartphone alone.

23-48 %

The CVR was 23-48% higher among cross-screen users

34 %

The Cross-screen CTR was 34% higher than single-screen

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