Increased Lead-Gen Through AI-Powered Cross-Screen
Audi wanted to engage affluent consumers who were likely to be interested in the Audi A4 Sustain and to encourage them to sign up for a test drive. They sought to generate as many test drive leads as possible across devices, while optimizing the cost per lead.
The CVR was 23-48% higher among cross-screen users
The Cross-screen CTR was 34% higher than single-screen
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